The COVID-19 Lockdown can be a difficult and stressful time for any new parent. Website information can be confusing and it is hard to know exactly what product would be best for you and your baby. To make things a little bit easier and to ensure our customers get all the information and advice they need we are offering one on one consultations with an experienced team member.
Our team members Charlotte and Rebecca have been working at the Dimples Store for over 8 years and have extensive knowledge of all of our products and brands. They will be able to compare products for you and be able to help you find the best product to suit you and your baby. They both are registered car seat restraint technicians, which means they know how to correctly and safely install car seats and can offer advice for installation and sale of car seats to ensure you get the correct seat for your car and child. If you would like to take advantage of this offer, please find out how to book your consultation below:
How to book a consultation:
• Email shop@dimples.co.nz with the products you are wanting further advice on or any enquiries you may have.
• Our team member will then organise a date and time with you to be able to go through your enquiry.
• If you do not want a zoom consultation they can answer your enquiry through email exchange or arrange a phone consultation with you.
Give your baby a cozy space to rest, play, and explore with the Little Bee Baby Lounger.
Thoughtfully designed for both comfort and safety, it creates a cozy spot where your baby can lounge and relax while you get things done. The raised side gently supports your little one for handsfree feeding or settling, while also providing a safe edge for tummy time. The flat side is perfect for resting, changing, or dressing.
Made from soft, breathable Tencel® fibers with clever 3D Mesh for airflow, it keeps your baby comfortable and cool. Lightweight and portable, it comes with a handy zip carry bag so you can take it anywhere without worrying about dirt or mess. Use it with or without a cover (sold separately) to make life even easier.
From quiet moments at home to playful activity gym sessions, The Little Bee Baby Lounger is designed to make life a little simpler for parents and a lot more comfortable for your precious little one.
The award winning Teething Tamer is ideal for children experiencing discomfort and irritability due to teething with a proven track record of being very helpful to many happy customers – big and small!
The active ingredients have been used for centuries by mothers to help soothe the discomfort associated with toothaches and teething, helping to calm fretful infants and children.
It is a piece of cake to apply; simply rub the balm externally onto the skin along the jawline, just before bedtime and as often as needed, making the Teething Tamer a great natural teething relief alternative to other remedies, especially if you struggle to apply other teething products inside the mouth and on the gums.
This product is aromatherapist formulated using premium ingredients, which means the product is suitable for use on babies and children from 3 months and beyond. It is also beneficial through the emergence of permanent teeth (6-12 years) and the dreaded wisdom teeth in adults (17 years+).
LittleOak’s Infant Formula is made with love from fresh whole goat milk. Starting with fresh milk means less processing, more natural goodness. LittleOak is also the first formula in the world to be certified palm oil free – better for baby, and much better for the environment.
This LittleOakInfant Formula is thoughtfully crafted for babies fromnewbornthrough 6 months, using fresh, wholegoat’smilkstraight fromgrass-fed goatsat a their own farm in New Zealand.
Travel in style with our Dimples Baby on Board sticker! This Decal has an adhesive back, so simply peel off the backing, then place the sticker where you like it. Brush over the sticker with your hand to build heat - this will help the sticker stay, then slowly peel away the adhesive front.
Here at Dimples we treasure babies and are committed to preserving nature for our future generations by offering a natural alternative. Our Bamboo Muslin Wraps are Made with 100% bamboo, these silky-smooth swaddling wraps are perfect for your baby’s sensitive skin. Bamboo fibre has the added bonus of being more water absorbent and breathable than regular cotton and further boasts superior temperature control capabilities, meaning it’s cooling on those hot, humid nights and a great base to keep baby warm and snug during the cold winter nights.
These wraps are simple, yet practical. The versatile design allows for so many different uses; use in the bassinet, pram, car sear, and to swaddle your baby while feeding or sleeping. The natural fibres allow for excellent breathability and ventilation. Use all year long!
Here at Dimples we treasure babies and are committed to preserving nature for our future generations by offering a natural alternative. Our Bamboo Muslin Wraps are Made with 100% bamboo, these silky-smooth swaddling wraps are perfect for your baby’s sensitive skin. Bamboo fibre has the added bonus of being more water absorbent and breathable than regular cotton and further boasts superior temperature control capabilities, meaning it’s cooling on those hot, humid nights and a great base to keep baby warm and snug during the cold winter nights.
These wraps are simple, yet practical. The versatile design allows for so many different uses; use in the bassinet, pram, car sear, and to swaddle your baby while feeding or sleeping. The natural fibres allow for excellent breathability and ventilation. Use all year long!
Little Bee by Dimples Petal and Plume Collection is made using Oeko-Tex Certified Organic Cotton. With its gentle hues and versatile style, this gorgeous soft pink with a stunning swan design on the back adds style to any outfit, ensuring your baby looks adorable wherever they go.
Your little one will embrace every adventure in our Cotton Bomber Jacket. Soft, breathable, and effortlessly cool, it’s perfect for playdates, weekend fun, or cozy days at home.
Little Bee by Dimples Wild West Collection is made using Oeko-Tex Certified Organic Cotton. With its versatile style, this stunning blue with a cowboy design on the back adds flair to any outfit, ensuring your baby looks adorable wherever they go.
Your little one will embrace every adventure in our Cotton Bomber Jacket. Soft, breathable, and effortlessly cool, it’s perfect for playdates, weekend fun, or cozy days at home.
Let your baby snuggle into sweet dreams in Dimples Organic Cotton sheet sets. Available in 2 sizes – bassinet and cot, your baby will be sleeping in softness for years to come. In this set you receive one fitted sheet and a top sheet. Rest assured your baby will be kept warm and comfortable in these beautiful white sheets. They are made using 100% Organic Cotton and have great stretch and breathabilty to ensure proper air circulation and ventilation for your precious baby.
<p>Let your baby snuggle into sweet dreams in Dimples Organic Cotton sheet sets. Available in 2 sizes – bassinet and cot, your baby will be sleeping in softness for years to come. In this set you receive one fitted sheet and a top sheet. Rest assured your baby will be kept warm and comfortable in these beautiful white sheets. They are made using 100% Organic Cotton and have great stretch and breathability to ensure proper air circulation and ventilation for your precious baby. </p>
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<p>Made in New Zealand </p>
<p>Cot Fitted Sheet - 118 x 60cm</p>
<p>Cot Flat Sheet - 120 x 123cm</p>
Everyone deserves to experience the magic of Christmas. That’s why we’re collecting gifts to help spread joy to families in need.
We’ve teamed up with two wonderful charities – Nurturing Families in Auckland and Ronald McDonald House in Christchurch – who will make sure the gifts bring cheer to families who could use a little extra support this holiday season.
How to take part
Every gift makes a difference. If you’d like to drop something in to either our Newmarket or Christchurch stores that would be wonderful. We’re accepting new gifts for children of any age. Great presents include toys, games and books – no food items please.
Gifts don’t need to be wrapped, but if they are, just add a tag with a guide for the recipient eg boy aged 1-2.
The charities
Both charities we’re donating to do incredible work throughout the year to support families.
Nurturing Families offer a variety of services and programmes designed to support parents and children in our community. From Crisis Packs filled with essential items to diverse community programmes, their aim is to empower lives, build resilient communities, and nurture the potential of future generations.
LINK: https://www.nurturingfamilies.nz/
Ronald McDonald House works in the Canterbury region caring for whānau with a child in hospital due to illness or injury. They provide families with accommodation, practical support, and a caring community so families can stay involved in their child’s care.
LINK: https://ronaldmcdonaldhouse.org.nz/
Spread the Holiday Cheer
The holiday season is a time for family, togetherness, and giving back. Share the joy of giving and join us in making the season a little brighter for families in our community who need it most.
With the festive season fast approaching, it’s never too early to start planning for the magic of Christmas morning. Whether you’re after meaningful keepsakes, playful surprises, or thoughtful stocking stuffers, Dimples has everything you need to make this season memorable - all in one place.
We’ve handpicked gift ideas that spark imagination, support development, and bring a little extra joy to your family’s celebrations.
A Little Piece of New Zealand – Gifts to Send Overseas
Sending a little Christmas love across the miles? A gift from New Zealand is a thoughtful way to share a piece of home with family and friends overseas.
If you’re looking for something practical and precious, the Dimples Merino collection is a go-to. Made here in New Zealand, it's perfect for gifting. And you can't go past the hand-embroidered Dimples bee or rose on the classic cream collection
We also have the iconic buzzy bee for a nostalgic Kiwi gift still loved by little ones.
The Big Gift – Bikes, Scooters & Play Equipment
Some Christmas presents are just too exciting to fit in a stocking!
For little adventurers with energy to burn, bikes, scooters, ride-ons and play equipment make wonderful gifts that encourage movement, confidence and hours of fun.
The Scoot & Ride range is a fantastic choice for active little ones. With clever designs that grow with children, these scooters and ride-ons are made for everything from first adventures to confident cruising.
Kinderfeets is another go-to, with their range of wooden climbing frames and bikes.
Or look at a wooden Vintage Dolls House or Play Kitchen from Classic World.
The Stokke MuTable is another great gift idea that will get years of play thanks to it’s flippable tops with different activities.
If you're looking for that extra-special gift from Santa, Mum & Dad or the grandparents, these are the gifts that keep on giving, encouraging outdoor adventures, coordination and confidence long after Christmas morning.
Activity Toys – Learning Through Play
The best toys are often the ones that keep curious little minds and busy hands entertained. Activity toys make fantastic Christmas gifts because they combine fun with opportunities to explore, discover and learn new skills.
Connetix magnetic tiles are a wonderful choice for budding builders. With endless possibilities for creating colourful towers, houses and imaginative structures, they encourage creativity, problem-solving and open-ended play.
For little ones we also love these Stacking Blocks and Discoveroo puzzles for a fun, hands-on way to develop fine motor skills, shape recognition and hand-eye coordination.
Craft & Creative Toys – For Little Imaginations
Christmas is the perfect time to inspire budding artists and creative little minds.
The colourful Ooly range of art supplies is a good place to start.
As are HeyDoodle's on-the-go colouring mats or the large, Washable Colouring In Tablecloth Sets from Colour Me Kids
These sets are perfect for keeping little ones entertained during the summer holidays, rainy afternoons or quiet time at home. And who knows? You might just end up with a masterpiece worthy of a spot on the fridge!
Cuddly Companions to Treasure
Soft toys make a timeless gift, offering comfort, companionship and plenty of cuddles for years to come.
From the irresistibly soft Jellycat soft toys to the playful animal friends from Little Big Friends and Les Ptipotos, our collection is full of lovable characters just waiting to meet their new best friend.
Pop one in a stocking or tuck it under the tree - you can’t go wrong with a little softness at Christmas.
Shop Soft Toys
Inspired by Their Interests
Really want their little eyes to light up? Shop according to their favourite things.
Got a little dinosaur enthusiast or an ocean-obsessed explorer on your Christmas list? To make finding the perfect present easier, we've grouped our toys into some fun themed collections.
Stocking Fillers
Sometimes the smallest presents bring the biggest smiles for little ones!
For babies, think colourful rattles, teething toys, sensory balls and little bath toys that are just the right size for tiny hands.
For toddlers and older children, Zazi Re-positional Road Tape will turn any space into a race track for mini vehicles.
Practical gifts can be fun too! Think a cute new drink bottle or pair of sunglasses.
However you're spending the holidays this year, we’re here to help make gifting easy.
Shop online or visit us in Newmarket or Christchurch to discover our Christmas gift ideas in person. And if you're not quite sure what to choose, our friendly team is always happy to help you find something special.
Let the festive fun begin 🎄
Shop Gifts & Toys at Dimples
Shop for Gifts by Age & Stage
Shop Gifts Under $50
Shop Gifts Under $100
Little feet have a lot of growing and exploring to do! From those first little steps to running, playing and discovering the world, choosing shoes that are comfortable and designed to move with them is an important part of every stage.
Sleep Struggles? These Soothers Might Just Save Your Sanity 😴
White noise and gentle sound machines help to mask the everyday background noise that can disturb your little one's rest. Think: older siblings, barking dogs, or the neighbour deciding now’s the time to mow the lawn. These soothing sounds - like a heartbeat, waves, or soft shushing - can create a more consistent, calming sleep environment and help baby settle more easily.
Darkness can make a big difference too. A dark room helps reduce visual stimulation and can support your baby’s natural sleep cues, which is especially handy for daytime naps, early bedtimes and those bright summer evenings. If light is sneaking in around curtains or you’re sleeping somewhere unfamiliar, a portable blackout blind can help create a darker, more consistent sleep space wherever you are.
We’ve curated a handy Quiz to help you make a decision, plus a small but mighty collection of trusted sleep soothers and calming aids below, that can help take the edge off bedtime - for both you and your baby.
Love to Dream Sleep Machine
Creating a familiar, calming sound environment is a great way to help signal to baby that it’s time to sleep. The Love to Dream Sleep Machine offers nine soothing sounds, including white, pink and brown noise, rain, shushing and womb sounds, helping to mask everyday household noises that might otherwise disturb naps or nighttime sleep.
It even has a clever cry detection feature which automatically starts your chosen sound if baby stirs! It's got a soft red and warm white nightlight function which is super handy for those 3am feeds and changes. Being rechargeable with up to 22 hours of battery life it's perfect for travelling moments too!
YogaSleep Nod Sound Machine and Night Light
The YogaSleep Nod is the ultimate stay-at-home sleep station, perfect for setting up a consistent, calming bedtime routine in the nursery. It features 20 sleep sounds, including white noise, fan sounds, lullabies, and nature tracks, so you can tailor the soundscape to your baby’s preferences.
What makes it a standout? The built-in nightlight, which emits a warm amber glow to create a peaceful sleep space without overstimulating your baby. You can also set sleep timers or run it all night long, ideal for little ones who are easily stirred.
Simple, soothing, and super customisable, the Nod helps create the kind of sleep environment you’ll both appreciate.
Purflo Total Blackout Blinds
Light can make a huge difference to how easily your baby settles, especially for daytime naps, early bedtimes or those bright summer evenings. The Purflo Total Eclipse Portable Blackout Blind helps create a dark, calming sleep environment by blocking out unwanted light, making it easier to keep baby’s sleep space feeling consistent.
It easily attaches securely to windows using over 100 suction cups and can be adjusted to suit smaller windows, so it’s handy at home as well as when travelling or staying with family. Even better, it folds neatly into its own storage pocket, making it an easy sleep essential to have on hand.
Storytime and Soothing Light for Sweet Dreams
Another beautiful way to support your child’s sleep is by building a calming, familiar bedtime routine - and the CloudBox™ helps make that easy. This clever little device plays comforting bedtime stories while gently projecting sleepy visuals onto the ceiling or wall. With a soothing mix of audio and light, it creates a multisensory environment that helps children wind down at the end of the day.
You can choose from the preloaded stories or record your own – a lovely way to keep bedtime personal, even when you can’t be there in person. Repeating the same story or image each night can become part of your child’s sleep ritual, providing a sense of security and consistency they can count on.
Simple to use and designed for children from birth and up, the CloudBox™ is a thoughtful addition to any nighttime routine – helping little ones feel calm, safe, and ready for sleep.
Supporting Sleep, Naturally
For many families, Magnesium Rescue has become a much loved part of their wind-down ritual. This gentle, topical formula is made from natural ingredients and can be massaged into your child’s back, tummy, or feet at bedtime. It’s designed to help support a relaxed nervous system – a simple, non-invasive way to encourage calm before sleep.
Another lovely option is the Bedtime Bestie - a lightweight magnesium mist infused with calming lavender, designed to support relaxation and make bedtime a little easier. Simply spritz it onto your child’s back or feet as part of your evening routine. It’s a fuss-free way to help little bodies and busy minds slow down – one small spray at a time.
Shop Sleep Saviours at Dimples now
Whether you’re trying to improve naps, master the bedtime routine, or just desperate for an extra hour of sleep, our range of sound machines and calming sleep aids are here to help.
Browse the full collection in-store or online and find the right fit for your baby (and your sleep-deprived self).
