BORN FROM NATURE, MADE WITH LOVE
SMART SHOPPING TOOLS
Keep Your Little One Safe & Snug on Every Journey
Travel with confidence knowing your baby is safe, secure, and comfortable in our selection of car seats. Designed with both protection and style in mind, these trusted car seats help you create special memories wherever the road takes you.
Find the Perfect Pram for Your Little One’s Adventures
Discover our collection of premium prams, designed to keep your baby close and comfortable while giving you the freedom to explore with ease. Thoughtfully crafted for growing families, these prams blend practicality with beautiful design.
Natural materials, gorgeous designs, made in New Zealand
Comfortable, practical, beautiful…there’s a reason Dimples is a classic New Zealand babywear brand. Originally designed by a mother for her own babies, our clothing and accessories are still made and hand-embroidered here in New Zealand. We’re committed to using only the finest materials – including pure cotton and soft New Zealand merino wool – so our clothes and blankets are gentle, warm and wearable for your precious little ones.
Our Journal
Understanding The Psychology Of Potty Training Toddlers
Potty training isn’t just about learning a new skill - it’s a big emotional and developmental milestone. Understanding what’s happening in your child’s mind can transform the experience from a power struggle into a confidence-building journey.
Learn moreTop 10 Gift Ideas for New Parents
Need a gift for new parents (and their little one)? Unless you’re in the thick of newborn life yourself, it’s not always obvious what will actually be helpful. If they have a registry, great. But if not, that’s where we come in, with thoughtful gift inspiration to help you show up in a meaningful way during this beautiful but often overwhelming season.
Learn moreHow to Choose a Cot Mattress
It’s fun to think about decorating the nursery and choosing cute outfits for your little one to come. But what about the mattress? Choosing a cot mattress is a big deal (especially when they can spend up to 16 hours a day sleeping), but it’s so often overlooked when planning the nursery.
Learn more
Welcome to Dimples, NZ’s Home to Baby Clothes and Products
Dimples is proud to be New Zealand’s trusted destination for designer baby clothes, premium nappy bags, and more. We offer a beautiful range of baby clothes sourced from New Zealand merino and cotton, all lovingly made for families who want only the best for their little ones.
Whether you’re shopping online or visiting our stores in Sydenham or Newmarket, Dimples provides everything NZ families need to make these precious first years truly special. From elegant everyday essentials to special gifts, we also offer premium strollers, car seats, nursery essentials, and more.
Dimples stocks carefully chosen international brands, including Stokke’s innovative Scandinavian-designed strollers and high chairs, and Nuna’s stylish, Dutch-inspired baby gear.
Explore our lovingly curated collections to find the best for your little one today.





