Here’s what you really need to know about safe sleep
It’s easy to get caught up in the dreamy images of babies curled up in plush bedding, surrounded by teddies and soft textures. But when it comes to real-life safe sleep, less is definitely more. Whether you’re still setting up the nursery or your baby is already here, creating a secure and snuggly sleep space is one of the best things you can do for their wellbeing - and your peace of mind.
Understanding SUDI
SUDI stands for Sudden Unexpected Death in Infancy, and while it sounds confronting, knowing the facts can be empowering. SUDI includes deaths from a range of sleep-related causes, including accidental suffocation and unexplained deaths (previously called SIDS). In New Zealand, it’s one of the most common causes of death for babies under one—but the good news is, there’s a lot we can do to reduce the risk.
Research shows that a baby’s sleep environment plays a big role. Things like sleeping baby on their back, using a firm mattress, avoiding overheating, and keeping their sleep space free from loose items all help create a safe place for them to rest. SUDI is most likely to occur between 2 and 4 months, so starting safe sleep habits from day one is key.
By following a few simple guidelines and making thoughtful choices around where and how your baby sleeps, you're helping create the safest possible start. Safe sleep isn’t about fear—it’s about giving your baby the best chance to thrive.
Safe sleep basics: what to know
One of the most important ways to reduce the risk of SUDI is to make sure your baby sleeps on their back, in their own bed, and in the same room as you for at least the first six months. Their sleep space should be simple, uncluttered, and specifically designed for babies. Keep your home smokefree, avoiding overheating, and ensuring your baby’s face remains uncovered during sleep.
Here’s what that looks like in practice:
Choose a compliant cot
A safe night’s sleep starts with a compliant cot. In New Zealand, all cots must meet the AS/NZS 2172 safety standard, which covers features like the minimum depth, spacing between slats, and secure construction. Look for the safety label when buying, and avoid using broken or modified cots - even hand-me-downs. Having baby in their own cot or bassinet reduces the risk of accidental suffocation and overheating. Shop our safe and gorgeous range of bassinets and cots here.
Pick a firm, snug-fitting mattress
A firm mattress that fits tightly within the cot frame is essential to prevent your baby’s face from pressing into soft surfaces or becoming wedged in gaps. The mattress should be flat and supportive - not shaped or elevated, and free of damage. Bonus points for breathable materials and easy-clean features, especially if you’re dealing with frequent night-time messes. We stock several options that will keep your baby safe. Shop here.
Stick to the essentials
To keep your baby cosy and safe, layer their sleep space with:
Waterproof mattress protector – Ideal for leaks and spills, a protector helps keep the mattress clean and hygienic. Choose breathable options like merino for added comfort.
Fitted sheet – This is where you can add your splash of style. Soft, well-fitted cotton or merino sheets keep things simple and sweet without compromising safety.
Swaddle or sleeping bag – Skip the loose blankets. Swaddling (if age-appropriate) or using a well-fitting sleeping bag helps regulate baby’s temperature without the risk of fabric covering their face.
What not to include
Soft toys, bumpers, loose blankets, pillows, or positioners should never be in the cot. These items, while cute, can increase the risk of suffocation. Even mobiles and cords should be securely out of reach. The safest bed is a clear one - nothing but baby, dressed for the room’s temperature, on their back.
Monitor with peace of mind
If it helps you rest easier, consider a reliable video or breathing monitor. While not essential, these can offer extra reassurance during naps and overnight, especially during the early months. Shop our range of monitors here
A minimalist bed is a safe bed
We know it might feel counterintuitive when you’re eager to make your baby’s space feel warm and welcoming. But safety should always come before styling. Keep it simple until your little one is at least 12 months old, when they’re better able to move around and regulate their temperature.
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