At Dimples, we carry trusted baby products from Shnuggle. Designed in the UK, all Shnuggle products are tested rigorously to industry standards. Parents can be assured of safe, approved products to use for their babies.

From bathing to playtime, here you can find premium baby products designed to make your lives as parents easier and babies’ lives safer and more enjoyable. To find Shnuggle products in NZ, browse our range above!

The Shnuggle ethos

Designed for parents by parents—this is what the Shnuggle brand embodies. Founded by Adam and Sinead Murphy, Shnuggle was born out of their experience of being new parents, relishing their “first-time” moments with their baby. Their goal was to design, create, and improve baby products to make parents’ and babies’ lives easier.

At Dimples, we understand your need for baby products that ensure your baby’s safety, and no one does this better than Shnuggle. Safety is at the heart of everything they design, and they pride themselves on their products’ high quality.

For example, take Shnuggle’s hypoallergenic and wicker-less moses basket, a modern alternative to classic wicker styles baskets in the market. The Dreami Waffle Moses Basket features a hypoallergenic base, offers great ventilation, and is easy-to-clean. Compared to traditional wicker baskets, the Shnuggle version is also quieter when your baby moves, and is designed with a hood that locks in place to stay up, ensuring your baby a peaceful slumber day or night.

Shnuggle also provides a range of bath products that make bath time for babies an enjoyable experience. They offer sensory bath toys and bath accessories that make bath time safe, relaxing, and fun! Their revolutionary Shnuggle Bath is designed with a clever non-slip bottom bump that supports your baby, keeping them safe and secure. It also has a foam backrest that provides comfort and warmth while your baby takes a bath. A compact-sized bath product, the Shnuggle bath can fit in most kitchen sinks for added convenience.

For changing time, the Shnuggle Squishy  provides the most comfortable nappy changes for both parents and baby. A super soft changing mat made from warm-to-touch foam, it is waterproof, easy to clean, and features an elevated head to help reduce colic. 

Every Shnuggle product is thoughtfully designed to make life easier and safer for growing families. For premium Shnuggle NZ products, shop at Dimples above!


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