Collection: Shnuggle

The Shnuggle ethos

Designed for parents by parents, Shnuggle was created to make life easier for families navigating those early years. Founded by Adam and Sinead Murphy, the brand was born from their own experiences as new parents and their desire to design products that bring both practicality and comfort to everyday routines.

At Dimples, we know safety and quality are non-negotiables for parents, and Shnuggle embodies both. Every product is crafted with clever design features to keep your little one secure, while also giving you confidence and peace of mind.

Take bath time for example. The Shnuggle Bath has become a parenting essential thanks to its smart non-slip bottom bump that supports your baby in an upright position. A soft foam backrest adds comfort and warmth, while the compact size means it can fit neatly into most spaces. It’s safe, simple, and saves you water too.

To keep bath time fun, the Shnuggle Stick ’N’ Play is a sensory toy designed to stick to smooth surfaces like the side of the bath or highchair tray. Made from food-grade silicone, it doubles as a teether while helping to develop fine motor skills - proof that play can be practical.

When it comes to sleep, the Shnuggle Air Lite Bedside Crib gives your baby a safe and breathable place to rest, right beside you. Its mesh sides provide full visibility and airflow, while the drop-down feature makes night feeds easier. With thoughtful details like an incline option for reflux and a built-in storage hammock, it’s designed to support both baby’s comfort and your peace of mind.

And when night falls, the Shnuggle Moon Nightlight offers the perfect soft glow for those middle-of-the-night moments. With dual modes for parents and children, plus a temperature-sensing dock to help you keep the room just right, it’s a small detail that makes a big difference.

Every Shnuggle product is built with families in mind -clever, safe, and beautifully simple. For the best range of Shnuggle NZ products, shop at Dimples today.