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Dimples Says Hello to Christchurch
Dimples Says Hello to Christchurch As of the 17 th of December, Dimples will be opening the doors to our very first retail store in Christchurch. Located in the beautiful area of Sydenham pop in and meet the amazing new team of staff at 20 Durham Street South. Dimples is renowned for being a one-stop shop for your little one, and our Christchurch store will be no different. Offering high-quality products and a variety of different designer baby brands, our wonderful store is in the perfect spot for customers to head in and pick up all their favourite products. Much like our Auckland retail store, our retail staff will be trained as car seat technicians, therefore when you purchase a car seat through us you can get one of our experts to make sure it is safely fitted to your car. We are so excited to be opening our first store in the South Island and cannot wait for all the friendly face that we are going to meet. To celebrate the opening of our Christchurch store we will be offering a free Dimples Baby on Board sticker to all our new customers. See you soon Christchurch x
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Accessories to make Bath time easier
When it comes to bathing your baby there are many more elements to bath time than just purchasing the bath. Dimples have all the bath time necessities that make bathing baby easier for you and 10 times more sensational for baby. Let’s begin with bath toys... Baby is already getting so much enjoyment by splashing the water around your bathroom but throw a jellyfish in there and watch their eyes light up as you have never seen before. Jelly the jellyfish from Done by Deer is going to become your little one’s new best friend. Jelly can perform entertaining tricks when he soaks up water and then drizzles it out when turned upside down. This neoprene activity bath toy is easy to grasp, including different sensory features that will help baby learn as they bathe. Now that you have your little one distracted playing with Jelly, let's get that baby nice and clean. The Made 4 Baby Starter Pack is the perfect place to start. Suitable from newborn these products are all fragrance-free and perfect for sensitive skin. Featuring all the essentials you need, these products are also all full size. Featuring a 200ml foaming hair and body wash, 60ml all over baby lotion preventing dry skin, a Sleep Tight Massage Oil for after bathing helping them to relax and sleep well, a Botty Barrier Crème to help prevent nappy rash and a face cloth to wash your baby’s soft skin. All these essentials will be incredible and keep your baby’s skin soft and healthy. A shampoo brush is going to become your new best friend when washing your baby’s hair. Until the Shnuggle Baby Shampoo Brush landed in your palms this product is something you never knew was missing from your bath time routine, however after just one use you will realize how revolutionary this product truly is. Gently massage your baby’s head and brush away that cradle cap, cleanse, and shampoo. Fitting perfectly in your hand this design is comfortable for you and soft on your baby’s head helping them to feel calm. Now that your little one is all relaxed post head massage here comes the scary part. Somehow you will need to rinse the product out without a meltdown about water and shampoo trickling down their face. Well parents you need to fear no more as we have the perfect product for you. The Shnuggle Washy is the perfect little jug designed to take the tantrums away from bath-time. Featuring a soft grip handle for parents and a flexible edge that contours gently to the top of baby’s forehead tipping the water safely away from sensitive little eyes. Keep bath-time tear-free this is the perfect bath-time accessory for all ages – from treating baby’s cradle cap to washing a toddler’s curly locks. Now that you have made it through your bath time routine it’s time to wrap the little one up in a nice, hooded towel. When looking for the best Bath-time towel Dimples Hooded Towel and Flannel Set is the best place to start. This Towel and Flannel set is made from 100% thick, cotton towelling, and is very absorbent helping you dry your baby faster. The Towel features a hood to help keep delicate heads and ears warm, while the Flannel is gentle to use on your baby while they are in the bath. Trimmed with satin giving a beautiful finish and ensuring your set will last longer. Bathtime creates special memories between you and your children, so let’s not allow it to become a chore.
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Choosing the right baby bouncer for you
A baby rocker or bouncer can be a lifesaver for parents with young children. These magical devices can both keep your little one entertained or soothe them to sleep all whilst allowing you to be hands-free. Whether you are after a rocker or a bouncer Dimples has a vast selection both in-store and online. Baby Bounce Made right here in New Zealand, The Bouncinette from Baby Bounce provides a soothing motion for baby. This classic bouncer is timeless and will fit in anywhere around the house. Providing a sturdy crochet cover made from pure cotton. Its durable design is easy to wash and can slide back over the frame for quick drying. The cotton mesh allows your baby’s temperature to say regulated by allowing maximum airflow. With safety in mind, the bouncinette features a harness sewn into the cover. Made from strong cotton webbing and having no buckles that can accidentally come undone, your baby is sure to be happy, safe and, secure in their bouncinette. Nuna Leaf Grow Providing the calmness and comfort your little one needs from the time they are born, the gentle swaying motion of the Nuna Leaf Grow is the perfect way to get them to relax. The Leaf Grow features three different reclining levels allowing you to set the seat on the angle that the baby prefers. Including a soft and comfortable newborn insert, the Leaf is also lined with mesh providing the perfect amount of airflow. Includes a Toy Bar. From newborn. To toddler. To big kid. The Leaf Grow can be used up to 60kgs! A Baby bouncer is the solution any parent needs when you are needing to get your day to day tasks done. Although not a permanent sleep solution it will keep your little one occupied for a long period of time allowing you to roam around hands-free.
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Pacifiers – Choosing the right fit for your little one
Pacifiers can be one of the more controversial topics when it comes to parenting. Everyone has an opinion on this small rubber or silicone object, and you may find you will receive conflicting advice when deciding to use one or not. The good news is the decision to use a pacifier is completely up to you. Using a pacifier can be a lifesaver as a new parent, particularly in those first few months. When it comes to settling your newborn sucking on a pacifier is a great way to calm them down. A pacifier is designed to imitate a mother’s nipple and can usually calm a baby straight away when they become fussy. If you are wanting to stretch out your night feeds a pacifier might be your go to option to keep them settled until their next feed. Trial and error is often the best way to find the pacifier that works best for your baby. We have a range of options at Dimples to help you explore what your baby prefers. Latex vs Silicone At Dimples, we offer both Latex and Silicone pacifiers. Latex is made from natural rubber and is extra soft for your baby’s developing mouth. It is recommended that this product should be replaced every 6 weeks with its shorter shelf life. Silicone pacifiers are a more robust material as well as easier to clean. It is important to check your pacifiers before use to ensure there are no cracks as this will lead to a higher build-up of bacteria. Rounded vs Orthodontic Pacifiers stocked at Dimples come in a variety of shapes and sizes, you may find baby will prefer one shape and material over another. Dimples offer both Rounded and Orthodontic shaped pacifiers. A pacifier with a rounded nipple is often preferred by babies that are breastfed. Here the tongue is placed under the nipple much like when they are breastfeeding, this can help prevent nipple confusion. An orthodontic pacifier features a nipple with a flattened bottom and rounded top. This design helps support your little ones developing palate and jaw. The Variety Dimples has to offer: Frigg Frigg Pacifiers are designed in two different styles a classic minimalist design style as well as a daisy shape with a scalloped edge. Soothe your little one in style with a Frigg Pacifier the large colour range Frigg has on offer allows you to choose from a series of fashionable colours for your little one. The Frigg Pacifiers feature a rounded cherry shaped nipple. These pacifiers are designed with an outward curve which helps to keep the pacifier off the baby’s skin, it’s design also includes air holes and a security handle to ensure your baby is always safe. Frigg pacifiers are available in two different sizes. Size 1 is suited for newborn to 6 months and size 2 is suitable from 6 to 18 months. Bibs Bibs dummies are a world-renowned pacifier. Their retro look is complete with a rounded shield and rounded nipple. The suction area of this pacifier is made up of 100% natural soft, silky and flexible rubber. This pacifier gives your child a natural sense of sucking. With the outwards facing shield, your little one’s skin will have a reduced chance of irritation around the mouth area. Bibs Pacifiers are available in three different sizes; size 1 is suitable for newborn to 6 months, size 2 is suitable from 6 months to 18 months and size 3 is suitable from 18 months plus. Dimples offer a large selection of colours to soothe your little one in-store and online. Nuk Nuk is there to make sure your little one is taken care of. Every child is born different and you may find your little one is too small for regular size 1 silicone soothers. Nuk offers a size 0 silicone soother for smaller babies. Designed by medical experts the smaller size and shape will be perfect to soothe your tiny newborn. Nuk has also developed Pacifiers featuring extra soft silicone for your baby’s sensitive skin. This soother is made up of 100% extra soft silicone. The Nipple is extra soft to reduce the risk of tooth and jaw misalignments. Pacifier Clips Pacifier clips are the perfect addition to your soother. You will quickly discover over the early years of your child’s life you will go through plenty of Pacifiers. Often that is because your little one has conveniently dropped them only for it to never be seen again. A pacifier clip can help to prevent this from happening by simply attaching the pacifier to your child’s clothing. When they drop their pacifier, or it falls out of their mouth this means the object is still attached to them. Elodie offers a wide range of stylish Pacifier clips to make sure you can match the clip with any outfit. Check out our full range here
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How To Store Your Breast Milk Safely and Successfully
Tips to Storing Your Breast Milk Safely, Sustainably and Successfully. If you are looking for ways to store your breast milk Dimples has plenty of solutions to make sure you are making the most of that liquid gold. Once baby has arrived you may decide pumping and storing your milk is a great solution, particularly if you are heading back to work or just if you are after a solution for when baby’s milk isn’t being fed straight from you. Collecting the First Stage of your Milk Colostrum is the first stage of milk you will develop during the late stages of your pregnancy as well as in the first few days after baby has arrived. Colostrum will appear in a thick clear or yellow consistency. Colostrum is filled with all the good nutrients your newborn will need in those early days to help begin building their immune system. What is the best way to store my breast milk? Once your breast milk has officially come in and you are wanting to store milk for another day, Dimples has everything you will need to make sure your supply is stored away safely and conveniently. Haakaa has created reusable milk storage bags designed out of silicone so you can reduce any waste in the environment that is caused by single-use plastics. The environment you choose to store your breast milk in may need to change based on when you are planning to feed baby. Breast milk is best when transferred to a cooler place after four hours, however, breast milk should remain stable within room temperatures that are 25ºC or lower between 6 and 8 hours. If you choose to store your breast milk within the refrigerator it should remain safe for use up to 2 days at a temperature of 4ºC or lower. If your breast milk isn’t required within this time frame it should be stored in the freezer after 48 hours. Breast milk can be stored in your basic fridge freezer for up to 3 months. How to prepare breast milk that has been stored . Preparing breast milk that has been previously frozen is simple. Placing the pouch in the refrigerator to thaw for several hours before use is an easy solution. When heating any form of milk for baby using a microwave should be avoided. Using a microwave can lead to heating milk unevenly and increase the risk of scalding your baby. To safely heat milk and have it ready for baby, simply stand the pouch in a bed of warm water (not boiled) and allow it to sit until it has reached a lukewarm temperature. Simply use a food thermometer to test the temperature of baby’s milk to always ensure that they are safe. Another option to heat your little one’s milk is using the Meke Milk Warmer . This item stocked by Dimples is an innovative way to heat baby’s milk whether it is breast milk, formula, or even hot chocolate. Simply choose the appropriate temperature and with the press of a button and your milky beverage is ready to go. Sterilising your equipment Being able to re-use the equipment required during your breastfeeding journey is a great positive not only does it significantly reduce costs, but it also has a positive effect on the environment with reduced consumption. Ensuring you have everything clean and sterilised will be an important part of your routine. Haakaa’s Silicone bottle brush is sized to fit perfectly into Haakaa’s silicone milk storage bags , the soft and flexible bristles are made from 100% silicone allowing you to reach all area’s giving a thorough clean. Dimples stocks all the solutions you will need to make your breastfeeding journey as simple and as gentle on the environment as possible.
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Encouraging play time with your little one
Encouraging play time with your little one Playtime with your children is one of the most powerful ways to contribute to your child’s development. It is so important to have these playful interactions with your little one early on in the Newborn stage. To build a connection between you and your Newborn this form of interaction doesn’t require much more than using your face, voice and body to keep them entertained. You will begin to learn more about one another and start to see you baby’s personality come to light. You may feel in the beginning as if this form of play is a little one sided, however through these interactions you are helping with their cognitive and sensory development. They are beginning to build connections in their brains which will help them to understand different words. Beginning by making funny faces and smiling, singing, telling nursery rhymes, and reading to them are all the simplest and most effective ways to interact with baby. Introducing your baby to new materials that they can touch and move around is another great way to stimulate their brains. Allowing them to do things as simple splashing around water during bath time is a great way of helping them to explore their senses. During these early stages of development you are the most important tool for your baby’s entertainment however Dimples also sells a range of interactive toys in various forms to aide when it comes to play time between you and your little one. Toys to add when it is play time. The Jelly Cat books follow delightful little characters through a variety of different stories. Story time with your little one is a great way to interact and stimulate their mind. Changing the pitch and tone of your voice will help with baby making different connections in their brain. Play time can require a lot of energy for baby so you will notice they can quickly get tired. Baby will signal they are getting tired by looking away from you, they may become disinterested or even grumpy. After your baby is rested, they will signal when they are ready to play again by looking towards you, making noises as well was wiggling their arms and legs about. Evolving play time as your child grows As baby grows up, they are learning more every day. They are beginning to develop new skills therefore it is important to evolve your playtime routine. Between the ages of one and two your toddler will begin to explore the world and will begin to gain more of an idea on how things work. During this age it is great to have a balance between structured and unstructured play. Unstructured play is allowing your child to explore what strikes their own interest. It is through unstructured play where you will learn the most about your child and what they are attracted to. Here it is best to take a step back and watch your little one’s imagination grow. Structured play is a great way for you child to learn in a more organised setting, this may involve activities such as swim lessons, musical groups, dance classes. Structured play will help to broaden your toddler’s knowledge and physical skills, this often takes part within a group setting. Play within a social setting is important as it helps to develop social and communication skills as well as teach them about sharing. It is a good idea when buying toys to keep you little one entertained to consider buying toys that are educational, therefore you are ensuring that not only are they having fun but they are also expanding their knowledge. Dimples offers a range of educational yet entertaining toys to make sure you little one’s mind is always learning. The Stacking Ring Tower from Mushie is made from 100% non-toxic BPA and phthalate free plastics, they help to refine bubs organisational and motor skill all while being fun for them to play and engage with. Screen time is an important factor to be aware of. Putting your child in front of a screen is an easy solution when needing to keep your little one entertained so you can get certain tasks done. However, it important to consider balance when it comes to how much screen time you are allowing you child to have. Screens only show a two-dimensional world, it doesn’t offer the same sensory experience that you child will gain when they are out and about. Play time away from the screen allows your child to explore all five senses and use their imagination, you will notice their knowledge broadening quickly the more they venture into the world.
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Tips for Successful Breast Pumping
How to express breast milk minus the stress 10 simple tips to get the pumping party started Whether a return to work is calling, you’re desperate for a night out or just keen to share the responsibility of feeding your baby, most new mamas eventually need some time off from breastfeeding. Enter the breast pump. While it might seem daunting at first, with tubes, suction and strange noises, it’s not so complicated once you get the hang of it. And just like any new skill, it can take a bit of time to learn. So how do you become a pumping pro? Read on to find out… Get started with the right pump : Before you meet your new baby, it’s a good idea to research, purchase and familiarise yourself with your breast pump. Depending on whether you’re planning on being an occasional pumper or pumping regularly, manual pumps like this one from Haaka and electric pumps like this one from Vital Baby each have different merits. That’s a whole other blog! The pre-pump clean-up : Before you get started, thoroughly wash your hands with soap and water, and ensure you’ve cleaned and sterilised your pump as per the manufacturer’s instructions. If you’re planning on storing the milk, cleanliness is super important to avoid passing any nasties on to your baby. Create a designated pumping spot : Whether it’s at work or home, find a comfortable, quiet spot where you can have some uninterrupted pumping time. Make your go-to spot cosy and relaxing, with everything you need on hand. You’ll want a good book (or your phone) to pass the time, snacks (lactation cookies are perfect), a bottle of water and some soothing nipple cream. Think of pumping as an opportunity for some precious time out rather than a dreaded chore. Get your seating right : Once you’ve found your spot, get your seating sorted. A comfy chair that supports your back is a must for pumping sessions that won’t leave you aching. Make sure your feet are flat on the floor and have a cushion or nursing pillow handy to support your pump-holding arm. Dress for pumping success : A feeding-friendly wardrobe is essential for easy pumping or breastfeeding access. Get the basics right, starting with a comfortable nursing bra like this one from Body Silk and then layer with buttoned shirts from your existing wardrobe or specific nursing tops or dresses. Breathe deeply and relax : Expressing can be a stressful experience until you get the hang of it, so once you’re in position and have your pump ready to go, take some slow, relaxing breaths. Slow breathing calms your nervous system and is a good way to get yourself in the zone. Try breathing in for the count of 5, pausing, then exhaling for the count of 6. Repeat until relaxed. Encourage let-down : In the absence of a sucking baby, encouraging let-down can be one of the trickiest parts of pumping. A soft massage before pumping coupled with a warm compress like a wheat bag can help get your milk-makers ready to go. Thinking about your baby (if he’s not with you) or looking through photos or videos (you’ll likely have a few) will also assist. Resist bottle-watching : While it’s tempting to stare at the bottle, obsessing over how quickly (or slowly) it’s filling up – it won’t help! Just like the old saying ‘A watched pot never boils’, a watched bottle doesn’t fill. It’s tough to be relaxed while compulsively watching your milk ducts do their thing. If you really can’t resist the urge, throw a blanket over the bottle, and go for the big reveal several minutes later. Don’t waste a drop : Seeing any of that precious milk wasted is slightly soul-destroying, so be prepared to catch leaks and spills. Haaka has produced a clever little milk collector called the Ladybug that allows you to capture every last drop. You can use it between feeds, or place on your other breast while pumping to capture excess milk that would usually be resigned to a nursing pad. There’s an app for that : If you’re planning on being a regular pumper, an app like Milk Maid will help you keep track of how much you pump, when you’ve pumped and how much you have stored. That’s one less thing for a tired mama to try and remember! Be consistent and persistent Just like anything new, breast pumping has its learning curve. It involves a bit of trial and error to find out what works best for you, and a degree of persistence. And while it might feel strange and uncomfortable early on, the above tips will have it feeling like just another part of your normal baby routine soon enough. Remember, professional help is always available too if you need it.
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Why Carrycots Are One of Our Best Sellers
Carrycots – Essential or Nice to Have? How a Carrycot can make a new parent’s life easier When preparing for your baby’s arrival, the list of must-have essentials can seem endless—carrycots, capsules, bassinets, and buggies, all competing for your attention. Among these, carrycots often sit in a grey area, leaving parents wondering if they’re truly necessary. However, there are several reasons why carrycots are one of Dimples’ best-sellers, and we’re here to explain why they could make your life a whole lot easier. What is a Carrycot? A carrycot is a lightweight, portable bed designed for babies up to around three to six months old (or about 10kg). Unlike a traditional bassinet or Moses basket, a carrycot attaches to your stroller, making it perfect for sleeping while you’re out and about. Its flat, firm mattress ensures your little one can lie down comfortably, and the design keeps them safe, supported, and relaxed while they nap. As your baby grows, they’ll eventually outgrow the carrycot, but for the first few months, it provides a cosy, familiar space that’s easy to move with you. Why Do You Need One? You’ve likely already invested in a capsule for car trips and a bassinet for naps at home, so you might be wondering where a carrycot fits into the mix. Let’s take a closer look at the benefits it offers: Carrycots vs. Capsules for Sleeping Capsules are often designed to easily attach to your stroller for convenience, allowing you to transfer your sleeping baby from the car to the stroller without waking them up. However, experts caution against leaving your baby in a capsule for extended periods. Babies need to lie flat to keep their airways open, and when they're in a capsule, their heads can flop forward, which could compromise their breathing. A carrycot, however, provides a flat surface for your baby, ensuring proper alignment and safe sleep. While it can be tempting to leave your baby in the capsule for longer outings, a carrycot offers a far safer sleep solution for extended naps or trips to the park. Moving them from capsule to carrycot after a quick car trip helps keep their sleep environment safe and comfortable. Take a Walk While They Snooze One of the perks of a carrycot is the ability to get outside and enjoy some fresh air while your baby naps peacefully. After feeding or playtime, simply attach the carrycot to your stroller, and off you go! The gentle movement of the stroller, combined with the outdoor sounds, is often just the right combination to lull your little one into a restful sleep. Carrycots are designed to be outdoors-friendly, with weatherproof fabrics, adjustable canopies, and compatible rain and sun covers, so your baby stays protected no matter the weather. Even better, when your baby is deep in sleep, you can easily unclip the carrycot from the stroller and bring them inside to continue their nap. That means you get to enjoy a quiet moment to yourself while your baby stays snug and safe. Carrycots vs. Portacots for Overnight Stays When it comes to overnight visits—whether to Grandma’s house or a weekend getaway—a full-sized portacot can be a hassle to pack and set up. A carrycot, on the other hand, is compact and easy to transport, making it the ideal sleep solution for short stays. With a firm mattress and familiar surroundings, your baby is more likely to settle quickly in a carrycot, even in a new environment. Carrying a bulky portacot for a quick trip or family visit can feel like overpacking, especially when you have a simple, lightweight carrycot that does the job just as well. The convenience of clipping it onto your stroller for a walk, and then using it as a portable bed for overnight stays, gives you the best of both worlds. Say Goodbye to the Bassinet A bassinet or Moses basket can take up a fair amount of space in your home, and while they're lovely for the first few months, they’re not always necessary if you have a carrycot. Many parents find that a carrycot serves as both a primary sleep spot at home and a portable solution for outings. Since a carrycot is designed for safe sleep, you can use it as your baby’s designated napping spot—whether at home, in the park, or at a friend’s house. Plus, since it’s only useful for a limited time, you get the most out of it by making it your go-to sleeping solution in those early months. Carrycots vs. Lie-Flat Strollers Many strollers are suitable for newborns, but most require the baby to be strapped in. If your baby is swaddled or sleeping peacefully, it can be a hassle to unstrap them and disrupt their comfort. With a carrycot, you can avoid all those buckles and straps. Simply place your baby in the carrycot, and you’re good to go—no need to worry about disturbing them or removing their swaddle. This makes the carrycot a much easier and more comfortable option for those first few months. What to Look for in a Carrycot Choosing the right carrycot is about more than just size—it’s about convenience, comfort, and safety. Here are some key features to look for: Certified for overnight sleep: If you plan to use the carrycot for naps and nighttime sleep, ensure it’s certified for overnight use. Weatherproof accessories: Look for a carrycot with a generous canopy, plus optional rain and sun covers, especially if you’ll be using it outdoors. Easy to carry: While the carrycot will often be attached to your stroller, you’ll also need to carry it at times. Make sure it has sturdy, comfortable handles that make it easy to transport. Easy care: Babies can be messy, so choose a carrycot with machine-washable components like the mattress cover or liner. Easy to connect: You don’t want to struggle with complicated clips when your baby is having a fussy moment. A carrycot that’s easy to attach and detach from the stroller will save you time and frustration. Compatibility: Ensure the carrycot fits securely on your stroller. The combination of a carrycot and stroller is crucial, as you’ll use it for many months to come. Final Thoughts While not essential for everyone, many parents find it a really useful addition in those early months – giving their baby a safe, flat sleeping space that’s easy to move from stroller to indoors without disturbing precious naps. Whether you’re out for a walk, visiting family, or just needing somewhere for baby to rest during the day, a carrycot can help simplify life a little. If you’re unsure whether a carrycot is the right fit for your family, feel free to get in touch or pop into store – we’re always happy to help you figure out what’s best for you and your baby. We have some amazing bundles to choose from, as well as a range of choices to suit you. Check out Dimples’ range of carrycots here.
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Producing quality products without the compromises
Producing quality products without the compromises Our commitment to our workers With most of the world’s fast fashion garments now made in Asia, the commitment to fair labour globally is sketchy at best. We believe it’s entirely possible to make a great product while caring about the environment, its workers and your little one too. Dimples’ dedication to producing high-quality New Zealand-made clothing hasn’t changed one bit since we started in 1992. Here’s how we put people at the heart of our product. Fabrics that put workers at the forefront From the origins of the raw materials through to dying and fabric manufacture, we choose materials that put people and the environment first – every step of the way. Homegrown merino – by choosing cosy merino grown right here at home, we know our local workers are getting well looked after. From fair working conditions on our Kiwi sheep stations to fair prices for the merino, New Zealand standards are adhered to throughout the process. Certified organic cotton – creating beautiful cotton without chemical fertilisers and pesticide protection is uncommon – and that’s a problem. Not only are farmers put at risk when they have contact with these chemicals, the run-off seeps into the waterways, affecting the food production and health of the whole community. We know that organic practices are best. From fibre to fabric – The majority of our fabrics are produced by ABMT in Melbourne, where our Aussie neighbour’s high labour standards and strict health and safety policies are adhered to. We’re proud to align with an ethical employer that also leads the way with its environmental policies. Production of the Dimples range Our ethically sourced fabrics aren’t jetted offshore for low-cost garment production. We employ a local team that puts our clothing and accessories together with love and care. Supporting the local economy and our workers With our strong focus on homegrown goods, we support fair employment, contribute to the local economy and keep our industry alive. Dimples employs skilled, full-time machinists that work from home, our garment cutters are just down the road from our head office and all our doming is done by a local business too. Encouraging work-life balance With many of our garments featuring our signature hand-embroidered bee and English rose, we have plenty of delicate embroidery work year-round. Our experienced embroiderers work from home and have the flexibility to fit bees and roses around their daily lives. Supporting diversity and gender equality We are an ethnically diverse team, with five nationalities currently represented by our employees. Dimples was founded and is still run by Jane Anne – women feature strongly in our leadership. Brands we stock align with our people-loving ethos We support and stock brands with a similar ethos to ours, making it easy for you to shop responsibly. Nuna With a focus on ‘creating consciously’, their emphasis on quality production is strong. As a result, Nuna conforms to OHSAS 18001 which is an international certification putting employees’ health and safety at the forefront. To read more about how Nuna products are responsibly made, visit them here . Stokke As a member of the Ethical Trading Initiative Norway , Stokke is an industry advocate for ethical best practices. Each step of the way, every supplier or partner of Stokke co-signs a code of conduct agreement to ensure proper working conditions, compensation and production methods are followed. Read more about their commitment to ethics and the environment here . Snuggle Hunny Snuggle Hunny is committed to sustainability with GOTS Certified organic cotton garments and a shift to compostable mailers, while offsetting carbon emissions through Greenfleet . The brand supports local communities by donating products to NICUs and charities like Sydney Children's Hospital and HeartKids, with 10% of Heart Collection sales going to support heart health in children. These efforts reflect Snuggle Hunny's dedication to both the environment and giving back to those in need. Read more about their sustainability efforts here . Doomoo Doomoo is all about sustainability, creating durable, multifunctional products designed to last. The brand focuses on using eco-friendly materials, and ensures much of their manufacturing is done locally in Europe. By prioritizing local sourcing, Doomoo reduces their environmental impact and supports regional economies. They also offer spare parts and care instructions to help families keep their products in top shape for years to come. Read more about how Doomoo is making a sustainable impact here. Clothing your babe minus the guilt Sweatshops and harmful production practices do not have to be the norm in our industry. As a brand, we have the power to put people (big and small) at the heart of what we do, and that’s proudly what we continue to do.
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