February 6, 2025

Ready to Pack your Beach Bag with Us?

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Beach Days Made Easy ☀️

Summer’s here — and if you’re heading to the beach with a baby in tow, you’ll know that travelling light is officially a thing of the past. Gone are the days of throwing a towel and book in a tote and calling it a day. But the good news? Dimples has you covered with all the practical, beautiful beach day essentials to keep your little one protected, comfy, and stylish — and make your life just a little bit easier.

🎒 Pretty Brave Stella Baby Bag

The Stella Baby Bag from Pretty Brave is the kind of multitasking hero that every parent needs. Spacious enough to carry all your beach-day essentials, yet stylish enough to double as your weekend bag, it’s designed for real life — sand and all.

Inside, you’ll also find a padded change mat that makes those on-the-go nappy changes a breeze. Pack everything from snacks and sunscreen to spare togs and toys — there’s room for it all, without feeling bulky or overstuffed.

🏖️ Wildride Toddler Carrier

Ditch the bulky buggy and embrace beach freedom with the Wildride Toddler Carrier. Whether you're navigating sandy paths or just don’t want to wrestle a pram through the dunes, this stylish hip carrier is a smart alternative for toddlers aged 9 months to 4 years (up to 20kg).

Ergonomic, compact, and quick to throw on, it offers support without the strain - perfect for when little legs get tired or you’re trying to keep both hands free. Bonus: it folds up small and easily fits into your beach bag when not in use.

🌊 Crywolf Baby & Kids Swimwear

Splash-ready and sun-smart, Crywolf swimwear is a go-to for little adventurers. Each piece is made from recycled fibres, offering high protection from the sun while being gentle on the planet.

The prints are playful, the coverage is practical, and the quality is built to last - so you can focus on the fun knowing your child is comfy, covered, and looking cute as ever.

🕶️ IZIPIZI Sunglasses

Keep those little eyes protected in style with IZIPIZI sunglasses. With 100% UV protection, these sunnies aren’t just adorable — they’re essential for sunny days, whether you’re at the beach, on a walk, or relaxing in the backyard.

Available in sizes for babies right through to big kids, IZIPIZI offers thoughtful, lightweight designs that stay on (yes, even on the wriggly ones) and suit every stage.

🌞 Nude Alchemist SPF30 Natural Sunscreen

This gentle, broad-spectrum SPF30 sunscreen is specially formulated for delicate skin — making it a family beach bag essential. The Nude Alchemist Natural Sunscreen is made with non-nano zinc oxide for effective sun protection, plus nourishing natural ingredients like shea butter and jojoba oil to soothe and hydrate.

Free from harsh chemicals, parabens, and artificial fragrances, it’s safe for babies aged 3 months and up. It’s also reef-safe, water-resistant, and rubs in smoothly with minimal whitening. Just good, honest sun care you can feel great about.

🐚 Over the Dandelions Hooded Muslin Towel

Wrap your little one in soft, breathable comfort after a splash in the sea. The Over the Dandelions Hooded Muslin Towel is made from 100% GOTS-certified organic cotton muslin — lightweight, absorbent, and quick-drying, even on those humid summer days.

Its generous size and gentle texture make it perfect for drying off, cuddling up, or providing a little shade on the walk back to the car. A must-have for warm-weather adventures.

👒 Dimples Sunhat

No beach kit is complete without a good sunhat, and Dimples makes this essential extra lovely. Designed with a wide brim to help shade baby’s face and eyes, these hats are made from soft, breathable fabrics in timeless colours and textures that mix and match effortlessly.

Cute, comfy, and protective — it’s the kind of hat you’ll reach for every time you head outdoors.

☀️ Ready, Set, Sun

Whether you’re headed to the coast, the local splash pad, or just your own backyard, Dimples has everything you need to make the most of summer with your little one. Thoughtfully chosen, beautifully made, and ready for real life.

Pop in-store or browse online to build your ultimate beach day kit — we’ll help you pack like a pro.

Tags: Clothing Parenting

September 24, 2025

Newmarket Store Closed Temporarily Following Fire

We’re devastated to share that there was a random arson attack on two businesses in the early hours of Sunday morning (21/9/25) resulting in a fire at our Newmarket store - read the NZ Herald article here. Thankfully, no one was hurt, but we’re still working through the shock and sadness of it all; it’s been a heavy few days to process. The Newmarket store will be closed temporarily while we re-build As we’ve had more access to the building we’ve realised the scope of the damage, which is significant, and will likely to take a couple of months to repair. Make sure you follow us on social media to keep up with our progress. Fortunately our head office, warehouse, and dispatch operations haven’t been affected. If you need anything, you can continue to support us by shopping online. And of course, our Christchurch store is open as usual. Thank you for your understanding and support during this time - it truly means the world to us.

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August 22, 2025

Postnatal Pelvic Floor Health: A Physiotherapist’s Guide

Bringing a new baby into the world is an incredible journey, but one that places big demands on your body - especially your pelvic floor.

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August 8, 2025

When Pets Meet Babies

Welcoming Your Baby and Fur Baby Together 🐾👶 For many families, pets are our first “babies” – loyal companions who’ve shared the couch, the bed, and plenty of milestones. So when a new human baby comes along, it’s natural to worry about how everyone will adjust. The good news? With a bit of preparation and kindness, your pet and baby can build a beautiful bond from the very beginning. Start with Your Pet’s Personality 🐶🐱 Every animal is different, and how you prepare depends on your pet’s species, temperament, and past experiences. While goldfish or guinea pigs usually require little adjustment, cats and dogs can be more sensitive to the changes a baby brings – new sounds, smells, routines, and less attention. If your pet hasn’t spent much time around children, consider slowly exposing them to baby-related sounds (like crying or giggling) using recordings beforehand. This can help desensitise them and reduce anxiety once baby is home. A Gentle Introduction is Key Before baby arrives, introduce your pet to baby items like the pram, cot, or bassinet. Let them explore at their own pace so these new additions don’t feel overwhelming later. You can even go for practice walks with the pram to help your dog get used to the change. When baby comes home, offer your pet something with baby’s scent – like a swaddle or hat – before the first face-to-face meeting. For dogs, initial introductions should be calm and ideally on leash, in a neutral space like the front yard. For cats, allow them to approach in their own time and retreat when they’ve had enough. Reward your pet for calm, gentle behaviour with treats or praise to create positive associations with baby. Safety First – Always 💛 No matter how friendly or socialised your pet is, never leave them alone with your baby. Even well-meaning pets can act unpredictably when startled or stressed. Cats may try to jump into the bassinet to cuddle up, which can be dangerous. Consider using a cat net over the cot or keeping the nursery door closed. For dogs, teach them to respect baby’s space and avoid licking or nudging the baby. Once your baby becomes mobile, always supervise interactions and start gently teaching respectful handling – this not only keeps everyone safe but helps your child grow up with empathy and confidence around animals. Create Safe Spaces for Everyone As your household routine shifts, pets will appreciate having a quiet, baby-free zone to retreat to. Use pet gates or closed doors to keep their food, bedding, and litter trays separate. This not only protects your pet’s resources but keeps curious toddlers away from things they shouldn’t be touching (or tasting!). Make sure escape routes like cat doors are secure, and create high perches or quiet corners where your cat can safely observe without feeling overwhelmed. Managing Allergies and Cleanliness Pet hair is a common allergen, and while it’s impossible to know if your baby is sensitive right away, there are a few preventative steps you can take: Vacuum regularly (a pet-specific vacuum can help). Bathe or groom your pet as advised by your vet. Keep pets off nursery furniture and out of the baby’s sleeping space. Consider using an air purifier in high-traffic areas. It’s also a good idea to wash baby’s hands after contact with your pet – especially once they start crawling! Don’t Forget About Your Pet’s Routine ❤️ Newborns take up a lot of time and energy – and pets can sometimes feel left out. Sticking to familiar routines, like walks, feeding times, and play, helps them feel secure. Enlist friends or family to help out with dog walking or play sessions, especially in those early weeks. Cats benefit from mental stimulation too – puzzle feeders or interactive toys can be great for independent play. Some parents also find that having their pet involved in small baby routines (like sitting nearby during nappy changes or walks in the pram) can help strengthen the bond early on. Growing Together: A Bond Like No Other With time, patience, and gentle consistency, your baby and fur baby will adapt to each other – and may even become inseparable friends. Watching them grow up side by side is one of life’s simple joys 🥰 If you’re getting ready to welcome a baby into your home and have questions about creating a calm, safe space for both little ones and furry friends, don’t hesitate to get in touch with the team or pop into your local Dimples store – we’re always happy to help.

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