Marvellous Merino – and How to Care for It
Dimples high-quality Merino is made in New Zealand and designed to last – treat it with love and care and it will stay looking beautiful for years to come.
Why Merino?
Merino wool truly is nature’s miracle. Its warm, soft, breathable fibres keep your little one comfortable all year round. Because babies take time to develop the ability to regulate their temperature – and can’t tell us if they’re too hot or cold – Merino clothing and sleepwear offer peace of mind. The natural fibres form little pockets of insulating air, keeping warmth in on chilly days and helping release heat when it’s warm.
Other wonderful benefits of Merino:
- Naturally hypoallergenic – gentle on delicate skin and suitable for babies with eczema, allergies, or sensitivities
- Naturally flame-resistant – without added chemicals
- Moisture-wicking – absorbs moisture while staying warm and drying quickly
- Stain-resistant – perfect for little spills and dribbles
- Keeps its shape – it stretches with your baby, then springs right back after each wash
Made to Last
Each Dimples Merino garment is lovingly hand-sewn and embroidered by our talented team right here in New Zealand. Crafted with care and attention to detail, these pieces are designed to last – ready to be worn, washed, and passed down through generations.
To help your Merino stay soft, beautiful, and in great condition, it just needs a little extra love when it comes to care.
How to Wash Merino
- Always check the garment’s care label first
- Do not soak – for stubborn stains, we recommend Sard Wonder Soap. Wet the stain in cold water, rub on the soap, agitate gently, then rinse thoroughly
- Use a wool-approved detergent like Earthwise Wool & Delicates. Dilute the detergent before adding to your washing machine – never pour directly onto the fabric
- Avoid detergents that contain eco-brighteners or enzymes, which can damage Merino fibres (even some ‘baby’ or ‘eco’ detergents)
- Use the wool wash cycle on your machine, or hand wash gently in cold water
- Rinse well, gently squeeze (no twisting), and lay flat to dry in the shade
- Never bleach, rub, soak or tumble dry. Merino prefers to be air-dried
- Cool steam iron if needed – and yes, it’s dry cleanable if preferred
How to Dry Merino
Merino should be air-dried flat in the shade. Direct sunlight can cause fading or damage, and tumble dryers are a no-go.
How to Store Merino
Because Dimples Merino contains no chemicals, it can be extra appealing to clothes moths. If you're packing your garments away for a while:
- Wash and dry them first
- Store in a sealed garment bag or container
Clothes Moths – What to Watch For
Noticed tiny holes? Pop the item into a sealed bag and freeze for 72 hours – this helps eliminate any moth larvae. After freezing, rewash the garment as usual.
Shop the full range of our luxurious Merino here
