Dimples high-quality Merino is made in New Zealand and designed to last – treat it with love and care and it will stay looking beautiful for years to come.
Why Merino?
Merino wool truly is nature’s miracle. Its warm, soft, breathable fibres keep your little one comfortable all year round. Because babies take time to develop the ability to regulate their temperature – and can’t tell us if they’re too hot or cold – Merino clothing and sleepwear offer peace of mind. The natural fibres form little pockets of insulating air, keeping warmth in on chilly days and helping release heat when it’s warm.
Other wonderful benefits of Merino:
Naturally hypoallergenic – gentle on delicate skin and suitable for babies with eczema, allergies, or sensitivities
Naturally flame-resistant – without added chemicals
Moisture-wicking – absorbs moisture while staying warm and drying quickly
Stain-resistant – perfect for little spills and dribbles
Keeps its shape – it stretches with your baby, then springs right back after each wash
Made to Last
Each Dimples Merino garment is lovingly hand-sewn and embroidered by our talented team right here in New Zealand. Crafted with care and attention to detail, these pieces are designed to last – ready to be worn, washed, and passed down through generations.
To help your Merino stay soft, beautiful, and in great condition, it just needs a little extra love when it comes to care.
How to Wash Merino
Always check the garment’s care label first
Do not soak – for stubborn stains, we recommend Sard Wonder Soap. Wet the stain in cold water, rub on the soap, agitate gently, then rinse thoroughly
Use a wool-approved detergent like Earthwise Wool & Delicates. Dilute the detergent before adding to your washing machine – never pour directly onto the fabric
Avoid detergents that contain eco-brighteners or enzymes, which can damage Merino fibres (even some ‘baby’ or ‘eco’ detergents)
Use the wool wash cycle on your machine, or hand wash gently in cold water
Rinse well, gently squeeze (no twisting), and lay flat to dry in the shade
Never bleach, rub, soak or tumble dry. Merino prefers to be air-dried
Cool steam iron if needed – and yes, it’s dry cleanable if preferred
How to Dry Merino
Merino should beair-dried flat in the shade. Direct sunlight can cause fading or damage, and tumble dryers are a no-go.
How to Store Merino
Because Dimples Merino contains no chemicals, it can be extra appealing to clothes moths. If you're packing your garments away for a while:
Wash and dry them first
Store in a sealed garment bag or container
Clothes Moths – What to Watch For
Noticed tiny holes? Pop the item into a sealed bag and freeze for 72 hours – this helps eliminate any moth larvae. After freezing, rewash the garment as usual.
Bringing a new baby home is one of life’s most beautiful - and exhausting - adventures. In this blog, Family Sleep & Wellness Coach, Lauren Moran from Little Dreamers, shares her expert advice on newborn sleep in the fourth trimester.
Creating a gift registry takes the guesswork out of gifting for you and your loved ones. While the journey of pregnancy can come with plenty of challenges, ticking off your shopping list doesn't need to be one of them.
Pregnancy and the postpartum period are times of incredible change, physically, emotionally, and mentally. You’ve entered a brand-new chapter in your life, one filled with love, learning, and sometimes, a little chaos. Your body is adjusting, your hormones are shifting, your routine is changing, and now there’s a tiny person who depends entirely on you.
With such big changes, it’s completely natural to feel overwhelmed at times. These experiences can take a toll on your mental health, no matter how “small” the changes may seem. But one thing is certain, you’re not the first, and you’re not alone.
Mood Swings
Mood swings are incredibly common during pregnancy, postpartum, and even during menstruation. They happen when emotions change quickly or feel more intense than usual. While hormones play a big part in this, mood swings can also stem from things like lack of sleep, changes in routine, or neglecting your own needs.It’s important to care for yourself through these transitions so they feel a little smoother.
Ways to Support Yourself During Mood Swings
Take a walk to clear your mind. Fresh air and gentle movement can work wonders. If your baby has arrived, bring them along so you can both enjoy the change of scenery.
Seek support from loved ones. Whether you need someone to talk to, help with the baby, or just company over a cup of tea, reaching out makes a huge difference. Connection is one of the strongest protectors of mental health.
Create a little “you” space. It could be a cozy corner, a seat by a window, or a sunny spot outside. A quiet place to pause, breathe, and gather your thoughts can bring you back to centre.
Keep up with small acts of self-care. Taking a shower can feel like a luxury with a newborn, but it truly helps. Products like the Nuna Leaf Grow can be a lifesaver, let your baby gently sway while you take a few minutes to refresh. Do your skincare routine, put on a face mask, or spend 10 minutes doing a hobby you love. Even short moments of care help your mind reset. Remember, no matter what you are feeling, your emotions are valid. If your moods are starting to affect your daily life, please reach out to your doctor, midwife, or a mental health professional. Your wellbeing matters deeply, both for you and for your new little family.
Understanding Anxiety
Anxiety has been part of human life since our earliest ancestors. In prehistoric times, it was a survival mechanism helping people stay alert to dangers like predators or the risk of being left out of their group. This “fight, flight, or freeze” response kept them safe.Today, we don’t face the same physical threats, but our brains still use the same alarm system. Instead of warning us about predators, anxiety now shows up in moments like worrying about parenting, work, or social situations, times when it may feel overwhelming or out of place.
Feeling anxious during pregnancy is completely normal. The “what ifs” and the doubts about being a good parent can feel heavy and persistent. Many people experience this, but it’s still something that’s often under-recognised.
There’s an important difference between feeling anxious and living with anxiety. Feeling anxious is a temporary and natural response; anxiety, on the other hand, is ongoing and can impact your daily life and wellbeing.
Common Symptoms of Anxiety
Excessive worry about your baby’s health, birth, or your ability to parent
Physical symptoms like sweating, shortness of breath, or difficulty sleeping
Intrusive or distressing thoughts about your baby
Irritability, restlessness, or difficulty focusing
These symptoms can affect sleep, appetite, and how you function day to day, sometimes even making it harder to bond with your baby.
If your anxiety feels overwhelming, please reach out for support. You do not need to face this alone.
Support in Aotearoa New Zealand
Anxiety NZ: Call 0800 ANXIETY (0800 269 4389) or visit anxiety.org.nz
PADA - Perinatal Anxiety & Depression Aotearoa: pada.nz for help specific to pregnancy, birth, and early parenting
Need to Talk? Text or call 1737 anytime for free, confidential counselling; 1737.org.nz
For Māori whānau, resources like Te Whare Tapa Whā and Whānau Ora offer holistic, culturally grounded support; visit manamokopuna.org.nz.
For Pasifika families, PADA offers programmes such as Tama'ita'i Toa, and you can also explore stories like Sela’s Project: A Mother’s Cry at mentalhealth.org.nz.
Reaching out is a sign of strength, not weakness. Help is available, and you deserve support.
Postpartum Depression (PPD)
After giving birth, some people experience postpartum depression (PPD) or anxiety, sometimes weeks, months, or even years after their baby arrives. It’s something that has existed throughout human history, yet it’s still under-researched and often misunderstood.If you’re experiencing symptoms of depression or anxiety, please know this is not your fault. These feelings do not define your worth or your ability to be a good parent.
Common Symptoms of PPD
Persistent low or flat mood
Frequent irritability or loss of interest in usual activities
Changes in appetite or sleep
Constant fatigue
Trouble concentrating or making decisions
Some parents may also experience distressing intrusive thoughts about their baby. These can feel terrifying or shameful, but having these thoughts does not mean you want to harm your child. They are a symptom of your mental health, not a reflection of who you are.
If you’re struggling with these thoughts or any of the symptoms above, please reach out for help. You are not alone, and there is care available to support both you and your baby. In Aotearoa, you can find support and information through Healthify NZ’s Postnatal Depression.
Finding Your Balance Again
While pregnancy and postpartum can bring moments of uncertainty and emotional ups and downs, they also bring incredible growth, connection, and love. You are learning new things about yourself every single day, how strong you are, how deeply you can care, and how resilient the human heart can be.
Remember, there will be good days and harder ones, but none of them define you as a parent. The difficult moments will pass, and with time, support, and self-compassion, things will start to feel lighter again.
Be gentle with yourself. You are doing one of the most important and beautiful things in the world: nurturing life, both your baby’s and your own.
Take each day as it comes, celebrate the little victories, and remind yourself often: you’ve got this.
Welcome Your Newborn into the world with Dimples' Classic Merino Baby Collection!
Dress your precious baby in the timeless elegance of Dimples' Classic Merino Collection. Crafted from pure, soft, and natural Merino wool, these garments provide year-round warmth while ensuring the utmost comfort and safety for your little one. Those first photos will capture your baby's irresistible charm, adorned with Dimples' signature hand embroidery. Elevate your baby's wardrobe with this exquisite collection - the perfect gift for your precious newborn.
Our Beanies, designed for comfort and warmth, are an essential addition to your baby's outfit. Especially tailored to meet the needs of newborns and young infants, these Beanies are expertly designed to stay securely on your baby's head, eliminating any worries about them riding up or slipping off. Trusted and beloved by parents over the years, the Dimples Beanie is a must-have accessory for every baby
Welcome Your Baby with Dimples' Pure, Soft, and Natural Classic Merino Collection.
Introduce your precious little one to the world in style with Dimples' timeless Classic Merino Collection. Our pure and soft Merino wool designs offer year-round comfort, prioritizing your baby's well-being. Crafted with utmost care, these pieces ensure both warmth and safety, as every baby deserves. Capture those unforgettable first photos, accentuated by Dimples' signature hand embroidery, making this collection an essential addition to your baby's wardrobe.
A Perfect Gift for Newborns
Searching for the ideal gift for a newborn baby? Look no further. Dimples' Classic Merino Collection includes booties with comfortable ribbing, designed to stay put on those tiny feet and legs, ensuring they stay cozy and secure in Merino Wool warmth. These adorable booties make a charming addition to any outfit, whether during the day or at bedtime.
Welcome Your Baby with Dimples' Pure, Soft, and Natural Classic Merino Collection.
Introduce your precious little one to the world in style with Dimples' timeless Classic Merino Collection. Our pure and soft Merino wool designs offer year-round comfort, prioritizing your baby's well-being. Crafted with utmost care, these pieces ensure both warmth and safety, as every baby deserves. Capture those unforgettable first photos, accentuated by Dimples' signature hand embroidery, making this collection an essential addition to your baby's wardrobe.
Discover the Ultimate Babygrow for Cozy Cold-Weather Comfort Give your little one the best protection against chilly weather with our top-rated babygrow. Designed to keep your baby snug and warm, this practical garment is perfect for infants. Whether you're strolling in the pushchair, enjoying quality time at home, or preparing for a peaceful night's sleep, our babygrow has you covered.
Featuring an incredible stretch and convenient front and crutch domes, dressing your baby is a breeze. Your little one will adore the unbeatable comfort of our babygrow. Don't miss out on the must-have baby essential for colder days!
Welcome Your Baby with Dimples' Pure, Soft, and Natural Classic Merino Collection.
Introduce your precious little one to the world in style with Dimples' timeless Classic Merino Collection. Our pure and soft Merino wool designs offer year-round comfort, prioritizing your baby's well-being. Crafted with utmost care, these pieces ensure both warmth and safety, as every baby deserves. Capture those unforgettable first photos, accentuated by Dimples' signature hand embroidery, making this collection an essential addition to your baby's wardrobe.
Discover the Ultimate Newborn Baby Gown for Easy Diaper Changes and Maximum Comfort!
Our Baby Gown is a game-changer for new parents. No more fumbling with difficult domes – simply roll up the gown for hassle-free diaper changes. Plus, it comes with built-in hand warmers! Fold down the hand mittens to ensure your baby's hands stay cozy and prevent accidental face scratching.
With a convenient drawstring at the bottom, you can easily create a snug, bag-like closure to keep your baby's feet warm and secure. This versatile gown is perfect for both nighttime and daytime wear, whether you're at home or on the go. Its timeless, classic design adds an extra touch of charm.
Get ready to make parenting easier with our Baby Gown – a must-have for all newborns.
Welcome your baby into the world dressed in Dimples pure, soft and natural Classic Merino Collection. The timeless designs provide warmth all year round, and have been created with the comfort and safety needs that all babies deserve.
Baby will look gorgeous in those first photos, and with Dimples signature hand embroidery, this collection is the perfect addition to any baby's wardrobe. It is the perfect gift for a precious Newborn baby.
These Merino mittens are perfect for keeping hands toasty warm when out and about, or relaxing at home, to stop them scratching their face. They have a wonderful stretch and the 100% Merino wool allows your baby's fingers to breathe and move about freely.
Wrap your baby in the ultimate softness and warmth with the Dimples Signature Bee blanket, perfect from birth and beyond. This versatile blanket is ideal for everything from the bassinet to the crib, offering comfort whether snuggling during movie time or out and about in the pushchair.
Made from double-layer 100% Merino, it provides exceptional warmth and coziness that your baby will love. It also makes a thoughtful gift for new and expecting parents.
Bring your baby home in the soft comfort of 100% New Zealand Merino wool. This soft, warm blanket has been knitted with a unique textured weave resulting in a stunning visual texture.
This blanket can follow your baby everywhere, from the cot to the pram. Your baby will love the warmth and comfort this thick blanket brings.
Wrap your little dreamer in Cosy Dreams and let them drift into a world of merino-made magic!
Dimples' Winter collection, "Cosy Dreams," is crafted from 100% Merino Wool. With three delicate tones to infuse your little one's winter wardrobe with a gentle touch of softness. The timeless styles are designed to seamlessly blend with any of our other collections, allowing you to effortlessly create your unique and stylish looks for your baby.
Our single-ply cardigans are a must-have for those chilly evenings. Designed with a convenient dome front closure, these cardigans provide excellent body coverage to keep your baby's chest warm and snug. Versatile enough to be worn year-round, they make the perfect addition to any outfit and are built to endure.
For your little explorer's cosiest capers, choose our Arctic Adventures collection.
Dimples Winter collection Arctic Adventures is made from 100% Merino Wool. The of trio colorful tones will add a fresh look to your little one’s winter wardrobe, the classic styles can be mixed and matched with any of our ranges to create your own easy-to-wear looks for your baby.
Ensure your baby's utmost comfort and security with our revolutionary Snuggle Wrap! This adaptable wrap guarantees a cozy environment for your little one in the crib, stroller, car seat, or as a convenient breastfeeding cover while on the go.
Designed for newborns up to 6 months, this swaddle promotes the natural movement necessary for your baby's hip development. Crafted from 100% Merino wool, it provides exceptional ventilation and breathability.
For parents seeking a versatile and breathable solution, the Snuggle Wrap is the ideal choice to keep your baby comfortable and content.
Wrap your little dreamer in Cosy Dreams and let them drift into a world of merino-made magic!
Dimples' Winter collection, "Cosy Dreams," is crafted from 100% Merino Wool. With three delicate tones to infuse your little one's winter wardrobe with a gentle touch of softness. The timeless styles are designed to seamlessly blend with any of our other collections, allowing you to effortlessly create your unique and stylish looks for your baby.
Introducing the Perfect Newborn Baby Gown for Effortless Diaper Changes! Say goodbye to fussy nappy swaps – just roll it up! Our baby gown boasts a one-of-a-kind tie feature, ensuring your little one's feet stay snug and warm. The envelope neck design makes dressing your baby a breeze, and the handy hand mittens can be folded down to keep those tiny hands warm and prevent face scratching. This versatile gown is ideal for both nightwear and daytime lounging at home.
Wrap your baby in the ultimate softness and warmth with the Dimples Signature Bee blanket, perfect from birth and beyond. This versatile blanket is ideal for everything from the bassinet to the crib, offering comfort whether snuggling during movie time or out and about in the pushchair.
Made from double-layer 100% Merino, it provides exceptional warmth and coziness that your baby will love. It also makes a thoughtful gift for new and expecting parents.
Wrap your baby in the ultimate softness and warmth with the Dimples Signature Bee blanket, perfect from birth and beyond. This versatile blanket is ideal for everything from the bassinet to the crib, offering comfort whether snuggling during movie time or out and about in the pushchair.
Made from double-layer 100% Merino, it provides exceptional warmth and coziness that your baby will love. It also makes a thoughtful gift for new and expecting parents.
