Producing quality products without the compromises
Our commitment to our workers
With most of the world’s fast fashion garments now made in Asia, the commitment to fair labour globally is sketchy at best. We believe it’s entirely possible to make a great product while caring about the environment, its workers and your little one too. Dimples’ dedication to producing high-quality New Zealand-made clothing hasn’t changed one bit since we started in 1992. Here’s how we put people at the heart of our product.
Fabrics that put workers at the forefront
From the origins of the raw materials through to dying and fabric manufacture, we choose materials that put people and the environment first – every step of the way.
Homegrown merino – by choosing cosy merino grown right here at home, we know our local workers are getting well looked after. From fair working conditions on our Kiwi sheep stations to fair prices for the merino, New Zealand standards are adhered to throughout the process.
Certified organic cotton – creating beautiful cotton without chemical fertilisers and pesticide protection is uncommon – and that’s a problem. Not only are farmers put at risk when they have contact with these chemicals, the run-off seeps into the waterways, affecting the food production and health of the whole community. We know that organic practices are best.
From fibre to fabric – The majority of our fabrics are produced by ABMT in Melbourne, where our Aussie neighbour’s high labour standards and strict health and safety policies are adhered to. We’re proud to align with an ethical employer that also leads the way with its environmental policies.
Production of the Dimples range
Our ethically sourced fabrics aren’t jetted offshore for low-cost garment production. We employ a local team that puts our clothing and accessories together with love and care.
Supporting the local economy and our workers
With our strong focus on homegrown goods, we support fair employment, contribute to the local economy and keep our industry alive. Dimples employs skilled, full-time machinists that work from home, our garment cutters are just down the road from our head office and all our doming is done by a local business too.
Encouraging work-life balance
With many of our garments featuring our signature hand-embroidered bee and English rose, we have plenty of delicate embroidery work year-round. Our experienced embroiderers work from home and have the flexibility to fit bees and roses around their daily lives.
Supporting diversity and gender equality
We are an ethnically diverse team, with five nationalities currently represented by our employees. Dimples was founded and is still run by Jane Anne – women feature strongly in our leadership.
Brands we stock align with our people-loving ethos
We support and stock brands with a similar ethos to ours, making it easy for you to shop responsibly.
Nuna
With a focus on ‘creating consciously’, their emphasis on quality production is strong. As a result, Nuna conforms to OHSAS 18001 which is an international certification putting employees’ health and safety at the forefront. To read more about how Nuna products are responsibly made, visit them here .
Stokke
As a member of the Ethical Trading Initiative Norway , Stokke is an industry advocate for ethical best practices. Each step of the way, every supplier or partner of Stokke co-signs a code of conduct agreement to ensure proper working conditions, compensation and production methods are followed. Read more about their commitment to ethics and the environment here .
Snuggle Hunny
Snuggle Hunny is committed to sustainability with GOTS Certified organic cotton garments and a shift to compostable mailers, while offsetting carbon emissions through Greenfleet . The brand supports local communities by donating products to NICUs and charities like Sydney Children's Hospital and HeartKids, with 10% of Heart Collection sales going to support heart health in children. These efforts reflect Snuggle Hunny's dedication to both the environment and giving back to those in need. Read more about their sustainability efforts here .
Doomoo
Doomoo is all about sustainability, creating durable, multifunctional products designed to last. The brand focuses on using eco-friendly materials, and ensures much of their manufacturing is done locally in Europe. By prioritizing local sourcing, Doomoo reduces their environmental impact and supports regional economies. They also offer spare parts and care instructions to help families keep their products in top shape for years to come. Read more about how Doomoo is making a sustainable impact here.
Clothing your babe minus the guilt
Sweatshops and harmful production practices do not have to be the norm in our industry. As a brand, we have the power to put people (big and small) at the heart of what we do, and that’s proudly what we continue to do.
