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Sharing the love - customer feedback


Dimples’ high-quality products and fantastic service have helped us build a loyal following. We’re always thrilled to get feedback from customers and see photos of babies in our clothes – get in touch to share your experience. 

Here's what some of our recent happy customers have to say


Really lovely store, quality products and lovely people ! They are so friendly, caring and professional. They've really helped us with explaining key features of each product and the relevant user feedback. We've brought pretty much everything from the store from baby's chair, clothing to car seat.
Jonathan Li | 10/6/2021


The carpark here is awesome. Plenty of room to park and wait while the boss goes in and buys up half the store for the new grandson. Perfect!
Brian Doyle  | 11/4/2021


Amazing staff. Amazing customer service. Products.
Laaiqah Sais | 5/12/2020


Dimples is a quality NZ brand, that provides excellent customer service. Thank you Aimee and Rebecca for ensuring our items were delivered to us in these crazy times. Highly recommend these top quality beautiful clothes and the people who provide them. Thank you.
Daniella Parker| 17/8/2020


Such an awesome store! The staff is super helpful. They have a great variety of amazing items here, clothes, accessories, car seats and strollers. They stock such and awesome brands like Joolz and Stokke. This place is worth a visit if you are preparing to be a parent, or already one.
Andrei Diomidov | 17/8/2019


I had always admired the Dimples brand, not only the products they offer but their values of natural, organic and well-made garments. There is a real sense of genuine love behind the brand. When we found out we were pregnant with twins, the excitement, and if honest, the overwhelming feeling of the unknown crept in; it was the amazing Dimples staff who helped. As a first time Mother you are learning something completely new and not once did they make me feel inadequate. They shared my excitement, patiently showed me the capsules, the best way to dress the babies for the season, what garments would work best and even must have items that really were a lifesaver, without any pressure. The twins were born prematurely and I whole heartily believe them being able to gain weight and thrive was not only the helpful information they gave me how to manage them but the clothing itself. The natural fibers kept them appropriately warm and the wraps made them feel secure. The clothing stood the test of countless washes, always looking like new. I appreciated the simplicity of the designs and how I could tell that my babies felt comfortable, which was very important to me. Thank you, Jane and the Dimples team, for all the love and support for a momentous time in our lives.
Alisha Colling | 18/03/2018


It’s the best baby store in New Zealand. I love coming in! The girls that work there are amazing!!!! Always helpful!!!! The clothes are gorgeous and its great that you can put it on a newborn without having to prewash it! Very lucky to have such a great store!!!!
Valeria Lenskaia | 28/11/2017


Good morning, I am very likely to recommend Dimples based on the fantastic service my husband and I received when we came into store. I am due in mid-May with my first so we came into store in late January to have a look around. Up until that point my husband hadn’t really had a chance to get involved and learning things, so I wanted to bring him in to get his head around things. We ended up being in store for about an hour and a half and we (mostly my husband) asked Charlotte questions about most products in your store. She was amazing, very helpful, and so happy to answer our questions. As a result, we have come back and purchased a capsule and Stokke high chair, and now that I have had my baby shower we now know what we still need and so will be coming in in the next two weeks to get a whole lot of things on my list. Overall a fantastic experience I wouldn’t hesitate to recommend.
Emma Robinson | 11/4/2017