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Babies, bees and an iconic Kiwi brand

When you have 14 children, you know exactly what babies need. That’s the secret to Dimples’ success

Jane Anne McAllister was in the midst of raising her children when she established Dimples in 1992. She couldn’t find the practical, high-quality clothing she wanted for her babies, so started making them herself. She sought out quality fabrics and embroidered each piece by hand.

Later, with the help of her entrepreneur father, Jane Anne turned her hobby into a business, building a reputation for quality New Zealand-made baby clothing.

Dimples today

25 years later, we’re still using the highest-quality soft, warm New Zealand merino and pure organic cotton to make our wide range of baby clothing, blankets, and accessories. Although babywear is still our focus, we also make a range of beautiful organic baby skincare products.

Our Newmarket boutique, opened in 2006, stocks an extensive range of Dimples clothing, and a carefully chosen selection of quality baby products from other brands.

Jane Anne still runs the business, and several of her daughters are involved as well. There’s also a constant supply of grandchildren to model – 23 and counting.

We’re still committed to creating 100% New Zealand-made baby products, using the best fabrics available, to make sure your baby is warm, safe, and comfortable in those precious first years of life.

Browse through our beautiful babywear now.