BORN FROM NATURE, MADE WITH LOVE
SMART SHOPPING TOOLS
Keep Your Little One Safe & Snug on Every Journey
Travel with confidence knowing your baby is safe, secure, and comfortable in our selection of car seats. Designed with both protection and style in mind, these trusted car seats help you create special memories wherever the road takes you.
Find the Perfect Pram for Your Little One’s Adventures
Discover our collection of premium prams, designed to keep your baby close and comfortable while giving you the freedom to explore with ease. Thoughtfully crafted for growing families, these prams blend practicality with beautiful design.
Natural materials, gorgeous designs, made in New Zealand
Comfortable, practical, beautiful…there’s a reason Dimples is a classic New Zealand babywear brand. Originally designed by a mother for her own babies, our clothing and accessories are still made and hand-embroidered here in New Zealand. We’re committed to using only the finest materials – including pure cotton and soft New Zealand merino wool – so our clothes and blankets are gentle, warm and wearable for your precious little ones.
Our Journal
Postnatal Pelvic Floor Health: A Physiotherapist’s Guide
Bringing a new baby into the world is an incredible journey, but one that places big demands on your body - especially your pelvic floor.
Learn more
Your Guide to Antenatal Classes
At Dimples, we understand that preparing for the arrival of your little one can feel both exciting and overwhelming. That’s why we’ve teamed up with Grace Strange – Midwife and owner/founder of Antenatal Co.
Learn more
Crying for a Reason: Decoding Your Baby’s Different Cries
Every baby cries, but not every cry means the same thing. We’ve enlisted Family Sleep & Wellness Coach, Lauren Moran from Little Dreamers, to help decode the different cries.
Learn more
Welcome to Dimples, NZ’s Home to Baby Clothes and Products
Dimples is proud to be New Zealand’s trusted destination for designer baby clothes, premium nappy bags, and more. We offer a beautiful range of baby clothes sourced from New Zealand merino and cotton, all lovingly made for families who want only the best for their little ones.
Whether you’re shopping online or visiting our stores in Sydenham or Newmarket, Dimples provides everything NZ families need to make these precious first years truly special. From elegant everyday essentials to special gifts, we also offer premium strollers, car seats, nursery essentials, and more.
Dimples stocks carefully chosen international brands, including Stokke’s innovative Scandinavian-designed strollers and high chairs, and Nuna’s stylish, Dutch-inspired baby gear.
Explore our lovingly curated collections to find the best for your little one today.
