BORN FROM NATURE, MADE WITH LOVE
SMART SHOPPING TOOLS

Keep Your Little One Safe & Snug on Every Journey
Travel with confidence knowing your baby is safe, secure, and comfortable in our selection of car seats. Designed with both protection and style in mind, these trusted car seats help you create special memories wherever the road takes you.

Find the Perfect Pram for Your Little One’s Adventures
Discover our collection of premium prams, designed to keep your baby close and comfortable while giving you the freedom to explore with ease. Thoughtfully crafted for growing families, these prams blend practicality with beautiful design.

Natural materials, gorgeous designs, made in New Zealand
Comfortable, practical, beautiful…there’s a reason Dimples is a classic New Zealand babywear brand. Originally designed by a mother for her own babies, our clothing and accessories are still made and hand-embroidered here in New Zealand. We’re committed to using only the finest materials – including pure cotton and soft New Zealand merino wool – so our clothes and blankets are gentle, warm and wearable for your precious little ones.
Our Journal
Postnatal Pelvic Floor Health: A Physiotherapist’s Guide
Bringing a new baby into the world is an incredible journey, but one that places big demands on your body - especially your pelvic floor.
Learn moreWhen Pets Meet Babies
Welcoming Your Baby and Fur Baby Together 🐾👶 For many families, pets are our first “babies” – loyal companions who’ve shared the couch, the bed, and plenty of milestones. So when a new human baby comes along, it’s natural to worry about how everyone will adjust. The good news? With a bit of preparation and kindness, your pet and baby can build a beautiful bond from the very beginning. Start with Your Pet’s Personality 🐶🐱 Every animal is different, and how you prepare depends on your pet’s species, temperament, and past experiences. While goldfish or guinea pigs usually require little adjustment, cats and dogs can be more sensitive to the changes a baby brings – new sounds, smells, routines, and less attention. If your pet hasn’t spent much time around children, consider slowly exposing them to baby-related sounds (like crying or giggling) using recordings beforehand. This can help desensitise them and reduce anxiety once baby is home. A Gentle Introduction is Key Before baby arrives, introduce your pet to baby items like the pram, cot, or bassinet. Let them explore at their own pace so these new additions don’t feel overwhelming later. You can even go for practice walks with the pram to help your dog get used to the change. When baby comes home, offer your pet something with baby’s scent – like a swaddle or hat – before the first face-to-face meeting. For dogs, initial introductions should be calm and ideally on leash, in a neutral space like the front yard. For cats, allow them to approach in their own time and retreat when they’ve had enough. Reward your pet for calm, gentle behaviour with treats or praise to create positive associations with baby. Safety First – Always 💛 No matter how friendly or socialised your pet is, never leave them alone with your baby. Even well-meaning pets can act unpredictably when startled or stressed. Cats may try to jump into the bassinet to cuddle up, which can be dangerous. Consider using a cat net over the cot or keeping the nursery door closed. For dogs, teach them to respect baby’s space and avoid licking or nudging the baby. Once your baby becomes mobile, always supervise interactions and start gently teaching respectful handling – this not only keeps everyone safe but helps your child grow up with empathy and confidence around animals. Create Safe Spaces for Everyone As your household routine shifts, pets will appreciate having a quiet, baby-free zone to retreat to. Use pet gates or closed doors to keep their food, bedding, and litter trays separate. This not only protects your pet’s resources but keeps curious toddlers away from things they shouldn’t be touching (or tasting!). Make sure escape routes like cat doors are secure, and create high perches or quiet corners where your cat can safely observe without feeling overwhelmed. Managing Allergies and Cleanliness Pet hair is a common allergen, and while it’s impossible to know if your baby is sensitive right away, there are a few preventative steps you can take: Vacuum regularly (a pet-specific vacuum can help). Bathe or groom your pet as advised by your vet. Keep pets off nursery furniture and out of the baby’s sleeping space. Consider using an air purifier in high-traffic areas. It’s also a good idea to wash baby’s hands after contact with your pet – especially once they start crawling! Don’t Forget About Your Pet’s Routine ❤️ Newborns take up a lot of time and energy – and pets can sometimes feel left out. Sticking to familiar routines, like walks, feeding times, and play, helps them feel secure. Enlist friends or family to help out with dog walking or play sessions, especially in those early weeks. Cats benefit from mental stimulation too – puzzle feeders or interactive toys can be great for independent play. Some parents also find that having their pet involved in small baby routines (like sitting nearby during nappy changes or walks in the pram) can help strengthen the bond early on. Growing Together: A Bond Like No Other With time, patience, and gentle consistency, your baby and fur baby will adapt to each other – and may even become inseparable friends. Watching them grow up side by side is one of life’s simple joys 🥰 If you’re getting ready to welcome a baby into your home and have questions about creating a calm, safe space for both little ones and furry friends, don’t hesitate to get in touch with the team or pop into your local Dimples store – we’re always happy to help.
Learn moreYour Guide to Antenatal Classes
At Dimples, we understand that preparing for the arrival of your little one can feel both exciting and overwhelming. That’s why we’ve teamed up with Grace Strange – Midwife and owner/founder of Antenatal Co.
Learn more
Welcome to Dimples, NZ’s Home to Baby Clothes and Products
Dimples is proud to be New Zealand’s trusted destination for designer baby clothes, premium nappy bags, and more. We offer a beautiful range of baby clothes sourced from New Zealand merino and cotton, all lovingly made for families who want only the best for their little ones.
Whether you’re shopping online or visiting our stores in Sydenham or Newmarket, Dimples provides everything NZ families need to make these precious first years truly special. From elegant everyday essentials to special gifts, we also offer premium strollers, car seats, nursery essentials, and more.
Dimples stocks carefully chosen international brands, including Stokke’s innovative Scandinavian-designed strollers and high chairs, and Nuna’s stylish, Dutch-inspired baby gear.
Explore our lovingly curated collections to find the best for your little one today.