{"title":"Care","description":"\u003cp\u003eAt Dimples, we have all the baby care products needed to look after your little one. Whether you’re looking for bathing, feeding, changing, or safety products, we have quality items that will make life easier. 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It’s ideal for use before bed, promoting better sleep while also easing muscle cramps, growing pains, and pregnancy related tension.\u003c\/p\u003e\n\u003cp data-start=\"681\" data-end=\"975\"\u003eMagnesium plays an essential role in overall health and wellbeing. It supports sleep, digestion, mood, immune function, cardiovascular health, bone strength, and more. Many people are deficient due to modern diet, stress, or medications, making a daily topical application an easy way to top up.\u003c\/p\u003e\n\u003cp data-start=\"977\" data-end=\"1135\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cem data-start=\"977\" data-end=\"1135\" data-is-last-node=\"\"\u003ePlease note: this is a butter, not a balm. In warmer months, it may melt! 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Enter the original baby-whisperer-to-the-stars, Dorothy Waide.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cbr\u003e\u003cspan\u003eSimply Parenting: From 12 Weeks to 12 Months picks up where Dorothy’s first book You Simply Can’t Spoil a Newborn\u003c\/span\u003e\u003cspan\u003e left off, outlining all the parenting options from the end of the newborn stage until the beginning of toddlerhood, using matter-of-fact language to gently guide you to make the decisions that are right for you and your baby.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cbr\u003e\u003cspan\u003eWhether you want to try the routine-based approach or if it suits you better to be more flexible - regardless of whether you are breast or bottle-feeding, co-sleeping or swaddling - this book outlines all the options clearly and without judgment. 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Designed\u003cspan\u003e \u003c\/span\u003ein Sweden, it's made from food-grade silicone in timeless\u003cspan\u003e \u003c\/span\u003ecolors, and it’s dishwasher-safe for easy cleaning.\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-list-item\"\u003e100% free from BPA, PVC and phthalates and s\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003euitable for any pacifier brand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Mushie","offers":[{"title":"Blush","offer_id":50530582135101,"sku":"SCP-2002","price":35.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/5737\/4013\/files\/mushie-pacifier-holder-dummy-storage-out-and-about-blush.jpg?v=1741147543"},{"product_id":"pear-fect-manicure-kit","title":"Pear-fect Manicure Kit","description":"\u003cp\u003eSafely care for the whole family's nails with Haakaa's Pear-fect Manicure Kit!\u003c\/p\u003e\n\u003cp\u003eThese durable tools feature rounded edges which make them perfect for use on your child's hands, minimising the risk of injury to their delicate skin.\u003c\/p\u003e\n\u003cp\u003eEverything comes included in a cute and compact case that you can store in your bag, ready for those unexpected nail crises!\u003c\/p\u003e","brand":"Haakaa","offers":[{"title":"Pearl","offer_id":50496530153789,"sku":"MHK104-P","price":18.49,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/5737\/4013\/files\/9420060205145.webp?v=1754869409"},{"product_id":"pacifier-holder-2","title":"Mushie Pacifier Holder","description":"\u003cp\u003eKeep your little one's pacifiers clean and handy in this gorgeous holder! 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Designed\u003cspan\u003e \u003c\/span\u003ein Sweden, it's made from food-grade silicone in timeless\u003cspan\u003e \u003c\/span\u003ecolors, and it’s dishwasher-safe for easy cleaning.\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-list-item\"\u003e100% free from BPA, PVC and phthalates and s\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003euitable for any pacifier brand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Mushie","offers":[{"title":"Shifting Sand","offer_id":50530582036797,"sku":"SCP-2007","price":35.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/5737\/4013\/files\/mushie-pacifier-holder-dummy-storage-out-and-about-sand.jpg?v=1741147560"},{"product_id":"finger-toothbrush","title":"Finger Toothbrush","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"value showmore desheight authheight\"\u003e\n\u003cdiv class=\"pagebuilder-column-group\" data-content-type=\"column-group\" data-grid-size=\"12\" data-element=\"main\"\u003e\n\u003cdiv class=\"pagebuilder-column\" data-content-type=\"column\" data-appearance=\"full-height\" data-background-images=\"{}\" data-element=\"main\" data-pb-style=\"H7EHOJD\"\u003e\n\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eHelp brushing go smoothly and begin building good habits with these 100% BPA-free, chemical-free finger toothbrushes!\u003c\/p\u003e\n\u003cp\u003eMade from food grade silicone, the bumps on the back assist with sore, teething gums while the bristles on the front keep your baby's teeth clean. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Mushie","offers":[{"title":"Stone","offer_id":50530582004029,"sku":"MFT-401","price":23.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/5737\/4013\/files\/msfbts_mushie-finger-toothbrush-child-toddler-health-care-hygiene-stone-baby.jpg?v=1741147562"},{"product_id":"bibs-dummy-2-pack-2","title":"Bibs Dummy - 2 Pack","description":"\u003cp\u003eThe world-renowned BIBS pacifiers with a characteristic round shield and cherry shape nipple give children comfort and safety for almost 50 years.\u003c\/p\u003e\r\n\u003cp\u003eThe suction part is made of 100% natural rubber. Natural rubber is silky, soft and flexible and gives the child a natural sense of sucking.\u003c\/p\u003e\r\n\u003cp\u003eThe round, light shield is turned away from the child's face. This ensures air supply for sensitive skin in the mouth area and reduces irritation.\u003c\/p\u003e","brand":"BIBS","offers":[{"title":"1 \/ Sage","offer_id":50496530678077,"sku":"110281","price":22.9,"currency_code":"NZD","in_stock":true},{"title":"2 \/ Sage","offer_id":50502290178365,"sku":"120281","price":22.9,"currency_code":"NZD","in_stock":true},{"title":"3 \/ Sage","offer_id":50502290211133,"sku":"130392","price":22.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/5737\/4013\/files\/bibsg_bibs-dummies-2-pack-sage-pacifier-baby-soother-4.jpg?v=1741147564"},{"product_id":"milk-maker","title":"Milk Maker - 60 Capsules","description":"\u003cp\u003eTwo Islands Milk Maker naturally supports optimal breast milk production during lactation. 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It’s the ultimate milk maker! \u003c\/p\u003e\n\u003cp\u003eContains 60 Capsules\u003c\/p\u003e","brand":"Two Islands","offers":[{"title":"60","offer_id":50496534315325,"sku":"TIMM60","price":79.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/5737\/4013\/files\/two-islands-milk-maker-60-capsules.jpg?v=1754431961"},{"product_id":"dancing-elephant-teether","title":"Dancing Elephant Teether","description":"\u003cp\u003eMade from 100% food-grade, FDA-approved silicone, the Dancing Elephant is incredibly soft on tender gums and emerging teeth.\u003c\/p\u003e\n\u003cp\u003eSafe to use with teething gels and freezer-friendly for added soothing, it offers gentle relief when your little one needs it most. Before teeth fully come through, babies love chewing on textured surfaces. The Dancing Elephant features short, rounded nubs that are perfect for biting.\u003c\/p\u003e\n\u003cp\u003eUnlike some silicone products that feel rigid or plasticky, this teether is made with an ultra-soft, gummy bear-like silicone that provides superior comfort for sore gums.\u003c\/p\u003e\n\u003cp\u003e Shaped for little hands, it supports the development of fine motor skills. Babies love the dancing feet and open body - perfect for grasping or attaching to a clip or tether to keep it close and off the floor.\u003c\/p\u003e","brand":"Mombella","offers":[{"title":"Blue","offer_id":50496535036221,"sku":"MB001","price":9.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/5737\/4013\/files\/mb001_mombella-dancing-elephant-teether-baby-teething-activity-toy-blue.jpg?v=1741147631"},{"product_id":"dancing-elephant-teether-1","title":"Dancing Elephant Teether","description":"\u003cp\u003eMade from 100% food-grade, FDA-approved silicone, the Dancing Elephant is incredibly soft on tender gums and emerging teeth.\u003c\/p\u003e\n\u003cp\u003eSafe to use with teething gels and freezer-friendly for added soothing, it offers gentle relief when your little one needs it most. Before teeth fully come through, babies love chewing on textured surfaces. The Dancing Elephant features short, rounded nubs that are perfect for biting.\u003c\/p\u003e\n\u003cp\u003eUnlike some silicone products that feel rigid or plasticky, this teether is made with an ultra-soft, gummy bear-like silicone that provides superior comfort for sore gums.\u003c\/p\u003e\n\u003cp\u003e Shaped for little hands, it supports the development of fine motor skills. Babies love the dancing feet and open body - perfect for grasping or attaching to a clip or tether to keep it close and off the floor.\u003c\/p\u003e","brand":"Mombella","offers":[{"title":"Lemon","offer_id":50496535134525,"sku":"MB002","price":9.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/5737\/4013\/files\/mb002_mombella-dancing-elephant-teether-baby-teething-activity-toy-lemon.jpg?v=1741147633"},{"product_id":"snail-teether-rattle","title":"Snail Teether Rattle","description":"\u003cp data-start=\"66\" data-end=\"351\"\u003eThe Mombella Squishy Snail is a soft, flexible, and durable teething toy designed to comfort and entertain your baby. Its rounded shape and easy grip design make it perfect for even the youngest babies, while the pacifier shaped, hollow feelers offer extra soothing for sore gums.\u003c\/p\u003e\n\u003cp data-start=\"353\" data-end=\"639\"\u003eNot just for teething, the Squishy Snail also supports sensory exploration and calming through mouthing and sucking - especially helpful for newborns. Its gentle rattling sound and rollable design encourage interactive play, helping to develop fine motor skills and hand-eye coordination.\u003c\/p\u003e\n\u003cp data-start=\"641\" data-end=\"911\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Mombella","offers":[{"title":"Teal","offer_id":50496535363901,"sku":"MB004","price":21.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/5737\/4013\/files\/SnailTeetherRattleToy-Blue4.webp?v=1761781409"},{"product_id":"pearl-teething-bracelet","title":"Pearl Teething Bracelet","description":"\u003cp\u003e\u003cspan\u003eHelp soothe your baby's irritated gums with our line of bracelet teethers. Made from 100% non-toxic, food-grade silicone, they're safe for your baby to use—and their whimsical design, along with sophisticated colors make them a stylish accessory. \u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan\u003eBPA and phthalate-free. \u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan\u003eIncludes 3 Teething Bracelets (Linen, Peony, Pale Pink)\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-list-item\"\u003eCare: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eTo clean, wash with warm, soapy water, and let air dry.\u003c\/span\u003e\u003c\/p\u003e","brand":"Mushie","offers":[{"title":"Linen","offer_id":50530581938493,"sku":"MPB-405","price":27.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/5737\/4013\/files\/mushie-pearl-teething-bracelet-linen-peony-palepink-3pk.jpg?v=1741147644"},{"product_id":"pearl-teething-bracelet-1","title":"Pearl Teething Bracelet","description":"\u003cp\u003e\u003cspan\u003eHelp soothe your baby's irritated gums with our line of bracelet teethers. 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