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Pregnancy Pillow
Ergonomic design
The Breathe Pregnancy Pillow features an ergonomic shape, designed to provide complete support and comfort for a more restful night’s sleep during pregnancy. The 3D spacer mesh provides full breathability around the bump area and has ultra soft jersey cotton interlock throughout.
When used as a back support cushion during pregnancy or after birth, the ergonomic design follows the natural contours of a Mums back.
Super supportive
Our Pregnancy Pillow is the next step up from a traditional pregnancy pillow. Rather than a traditional sausage-shaped construction, ours features a central 3D spacer mesh panel that follows the natural shape of an expectant Mum. The top and bottom of the pillow are curved to support the head, hips, knees and ankles in all the right places.
If used regularly from the start of the second trimester, pregnancy pillows can encourage baby to naturally get into the optimum position for birth.
For Mum and baby
The Breathe Pregnancy Pillow can also be used beyond pregnancy to provide support during the feeding process. Added support during feeding can be particularly beneficial to C-Section Mums and can take painful pressure of their stomachs and backs.
The contoured shape of the Breathe Pregnancy Pillow makes an excellent back support cushion beyond the maternity stage and feeding baby. Our pillow can also be used to help support baby during tummy time, helping baby develop strong neck and shoulder muscles and promote motor skills.
Dimensions
43cm x 116cm
Care Instructions
Cover: Can be removed and machine washed at 40 degrees on a gentle wash and tumble dried on low heat. Do not bleach, iron or dry clean.
Inner: Can be washed on 30 degree gentle wash and tumble dried on a low heat. Reshape whilst damp. Do not bleach, iron or dry clean.
Materials
Cover: Mesh – 100& Polyester, Cover – 100% Cotton
Inner: 100% Polyester
Dimples Merino
Merino
Even with all of the incredible man-made discoveries and advancements, when it comes to your baby, often it’s still best to start with nature. Merino wool truly is nature’s miracle – its warm, soft breathable fibres will keep your baby comfortable and safe.
Dimples’ premium merino is sourced from New Zealand’s finest sheep stations – a truly renewable, natural fibre.
Natural and renewable
By dressing your baby in Dimples’ merino day and night, you’ll be leaving the world a better place for the next generation. That’s because merino fibre comes from a sustainable, renewable source – merino sheep. Every year they eat grass and grow their wool so you can have the fibre that is not only great for your baby, but for the environment too. Bonus!
Year-round comfort
Insulation is the key to merino. All those little pockets of air create a perfect atmosphere around your baby’s body, keeping warmth in on cold days, and even cooling them down on a hot day. It takes a while for an infant to develop effective body temperature regulation – Dimples’ merino clothing and sleepwear provide the insulation they need while they are tiny.
Flame resistant
Merino is the safest fabric for your baby. While other fabrics burn, Merino doesn’t burn or melt when exposed to flame – it just chars a bit and then goes out. It’s good to know your baby is much safer from fire, including the sun’s UV rays, when dressed in Dimples’ merino.
Keeps its shape
Whatever you do with Dimples’ merino, it keeps its shape – wash it, put it on your active baby and see it stretch and grow. Merino fibre has a ‘memory’ that makes it spring back into shape after each wash.
Warm, dry, breathable
Merino wool has the almost-magical ability to both absorb moisture (30% of its weight) and also dry quickly. It has microscopic, overlapping scales that shed water to the outside and wick away fluid from the inside. Your baby stays dry, warm and free of skin rashes.
Silky soft
Not all merino is created equal – New Zealand merino fibres are whiter, stronger and longer than anywhere else in the world. That’s why Dimples selects only the best NZ merino wool for garments that are finer and softer than any other on the market, wash after wash.
Reduces skin allergies
Our superfine, pure merino wool is naturally hypoallergenic, and perfect for most babies with eczema, allergies or sensitive skin – no itchiness!
Better sleep
Warm and breathable, merino wool fibres trap warm, dry air, and release moisture. This magical combination of properties has been scientifically proven to help your baby stay peacefully asleep throughout the night. They’ll stay warm as it gets cooler, and won’t overheat.
Stain resistant
The natural structure of merino fibre makes it resist smells, dirt and stains. You can wash and dry it many times, and even refresh your baby’s outfit just by giving it an outdoor airing. It’s fast-drying and dust resistant too.
Repels odours
Because merino wool has a unique relationship with water – both absorbing it in the core of the fibre and repelling it on the surface – it doesn’t trap odours and the bacteria that cause them. No matter how smelly things get, Dimples’ merino clothing will stay fresher for longer.
The downside of man-made fibres
Man-made fabrics are one-trick ponies – they might cover your baby, but they don’t breathe or manage moisture, they retain smells and they should be treated with a chemical to make them safe in a fire. Merino has all the complex benefits of natural fibre, and it looks good on your little one too.
Dimples Cotton
Cotton
When it comes to your baby, only the best, healthiest and most comfortable fabrics will do. By switching to organic cotton clothing for your babywear you’ll keep your baby comfortable and safe, while protecting their delicate skin.
Certified organic
Our fabrics carry certifications that show they are the highest standard.
Our cotton yarn carries the Global Organic Textile standard, and is certified organic. That environmental focus is continued in our yarn dying process, which is certified by Oeko-Tex. Our fabric production also carries certifications from the International Organization for Standardization in Environmental Management Systems and Quality Management Systems.
At Dimples, we’re passionate about ensuring your baby wears only the very best.
Easy care
Dimples’ cotton loves a washing machine, so it’s easy to get clean. You don’t need to hand-wash or coddle cotton, and don’t even think about dry-cleaning!
Breathable with moisture control
The natural fibres of breathable, absorbent Dimples’ cotton help eliminate moisture build up between clothes and your baby’s skin, to keep your baby comfortable and dry.
According to experts, cotton absorbs around one fifth of its weight before it can be considered damp. Synthetic fabrics keep the sweat in on a hot day, trapping moisture on your little one’s fine skin, which can cause heat rash.
Comfortable
If your baby is fussy or fretful, it could be the clothes. Other fibres may be itchy or stiff, causing that fine new skin to be irritated. Dimples’ high-quality cotton clothing is soft and comfortable, even on the most delicate skin.
Strong and tough
Cotton lasts because it’s tough and natural, with fibres that stick together longer compared with synthetics. No matter how hard your little rough-neck plays or how many washes you do, cotton can go the distance long after synthetics fall apart and end up in the rag-bag. That makes it far more economic to invest in clothing made from high-quality organic cotton.
Enough stretch
Your baby needs clothes that move, but not too much. Because Dimples use premium cotton, our clothes keep their shape, giving your baby the ultimate in comfort and freedom of movement.
Here at Purflo we have reinvented the traditional pregnancy pillow with this revolutionary new design. Our Breathe Pregnancy Pillow combines ergonomic shaping and luxurious breathable materials. Created using in depth consumer research, the Breathe Pillow features our signature 3D spacer mesh and silky soft interlock jersey cotton providing the ultimate comfortable maternity pillow. Super versatile this design can be used as a back support, feeding cushion and as a baby support cushion for tummy time.
PurfloErgonomic design
The Breathe Pregnancy Pillow features an ergonomic shape, designed to provide complete support and comfort for a more restful night’s sleep during pregnancy. The 3D spacer mesh provides full breathability around the bump area and has ultra soft jersey cotton interlock throughout.
When used as a back support cushion during pregnancy or after birth, the ergonomic design follows the natural contours of a Mums back.
Super supportive
Our Pregnancy Pillow is the next step up from a traditional pregnancy pillow. Rather than a traditional sausage-shaped construction, ours features a central 3D spacer mesh panel that follows the natural shape of an expectant Mum. The top and bottom of the pillow are curved to support the head, hips, knees and ankles in all the right places.
If used regularly from the start of the second trimester, pregnancy pillows can encourage baby to naturally get into the optimum position for birth.
For Mum and baby
The Breathe Pregnancy Pillow can also be used beyond pregnancy to provide support during the feeding process. Added support during feeding can be particularly beneficial to C-Section Mums and can take painful pressure of their stomachs and backs.
The contoured shape of the Breathe Pregnancy Pillow makes an excellent back support cushion beyond the maternity stage and feeding baby. Our pillow can also be used to help support baby during tummy time, helping baby develop strong neck and shoulder muscles and promote motor skills.
Dimensions
43cm x 116cm
Care Instructions
Cover: Can be removed and machine washed at 40 degrees on a gentle wash and tumble dried on low heat. Do not bleach, iron or dry clean.
Inner: Can be washed on 30 degree gentle wash and tumble dried on a low heat. Reshape whilst damp. Do not bleach, iron or dry clean.
Materials
Cover: Mesh – 100& Polyester, Cover – 100% Cotton
Inner: 100% Polyester
Here at Purflo we have reinvented the traditional pregnancy pillow with this revolutionary new design. Our Breathe Pregnancy Pillow combines ergonomic shaping and luxurious breathable materials. Created using in depth consumer research, the Breathe Pillow features our signature 3D spacer mesh and silky soft interlock jersey cotton providing the ultimate comfortable maternity pillow. Super versatile this design can be used as a back support, feeding cushion and as a baby support cushion for tummy time.
Ergonomic design
The Breathe Pregnancy Pillow features an ergonomic shape, designed to provide complete support and comfort for a more restful night’s sleep during pregnancy. The 3D spacer mesh provides full breathability around the bump area and has ultra soft jersey cotton interlock throughout.
When used as a back support cushion during pregnancy or after birth, the ergonomic design follows the natural contours of a Mums back.
Super supportive
Our Pregnancy Pillow is the next step up from a traditional pregnancy pillow. Rather than a traditional sausage-shaped construction, ours features a central 3D spacer mesh panel that follows the natural shape of an expectant Mum. The top and bottom of the pillow are curved to support the head, hips, knees and ankles in all the right places.
If used regularly from the start of the second trimester, pregnancy pillows can encourage baby to naturally get into the optimum position for birth.
For Mum and baby
The Breathe Pregnancy Pillow can also be used beyond pregnancy to provide support during the feeding process. Added support during feeding can be particularly beneficial to C-Section Mums and can take painful pressure of their stomachs and backs.
The contoured shape of the Breathe Pregnancy Pillow makes an excellent back support cushion beyond the maternity stage and feeding baby. Our pillow can also be used to help support baby during tummy time, helping baby develop strong neck and shoulder muscles and promote motor skills.
Dimensions
43cm x 116cm
Care Instructions
Cover: Can be removed and machine washed at 40 degrees on a gentle wash and tumble dried on low heat. Do not bleach, iron or dry clean.
Inner: Can be washed on 30 degree gentle wash and tumble dried on a low heat. Reshape whilst damp. Do not bleach, iron or dry clean.
Materials
Cover: Mesh – 100& Polyester, Cover – 100% Cotton
Inner: 100% Polyester
Here at Purflo we have reinvented the traditional pregnancy pillow with this revolutionary new design. Our Breathe Pregnancy Pillow combines ergonomic shaping and luxurious breathable materials. Created using in depth consumer research, the Breathe Pillow features our signature 3D spacer mesh and silky soft interlock jersey cotton providing the ultimate comfortable maternity pillow. Super versatile this design can be used as a back support, feeding cushion and as a baby support cushion for tummy time.
PurfloErgonomic design
The Breathe Pregnancy Pillow features an ergonomic shape, designed to provide complete support and comfort for a more restful night’s sleep during pregnancy. The 3D spacer mesh provides full breathability around the bump area and has ultra soft jersey cotton interlock throughout.
When used as a back support cushion during pregnancy or after birth, the ergonomic design follows the natural contours of a Mums back.
Super supportive
Our Pregnancy Pillow is the next step up from a traditional pregnancy pillow. Rather than a traditional sausage-shaped construction, ours features a central 3D spacer mesh panel that follows the natural shape of an expectant Mum. The top and bottom of the pillow are curved to support the head, hips, knees and ankles in all the right places.
If used regularly from the start of the second trimester, pregnancy pillows can encourage baby to naturally get into the optimum position for birth.
For Mum and baby
The Breathe Pregnancy Pillow can also be used beyond pregnancy to provide support during the feeding process. Added support during feeding can be particularly beneficial to C-Section Mums and can take painful pressure of their stomachs and backs.
The contoured shape of the Breathe Pregnancy Pillow makes an excellent back support cushion beyond the maternity stage and feeding baby. Our pillow can also be used to help support baby during tummy time, helping baby develop strong neck and shoulder muscles and promote motor skills.
Dimensions
43cm x 116cm
Care Instructions
Cover: Can be removed and machine washed at 40 degrees on a gentle wash and tumble dried on low heat. Do not bleach, iron or dry clean.
Inner: Can be washed on 30 degree gentle wash and tumble dried on a low heat. Reshape whilst damp. Do not bleach, iron or dry clean.
Materials
Cover: Mesh – 100& Polyester, Cover – 100% Cotton
Inner: 100% Polyester
Color | Grey |
---|---|
Collections | Purflo |
Here at Purflo we have reinvented the traditional pregnancy pillow with this revolutionary new design. Our Breathe Pregnancy Pillow combines ergonomic shaping and luxurious breathable materials. Created using in depth consumer research, the Breathe Pillow features our signature 3D spacer mesh and silky soft interlock jersey cotton providing the ultimate comfortable maternity pillow. Super versatile this design can be used as a back support, feeding cushion and as a baby support cushion for tummy time.
PurfloErgonomic design
The Breathe Pregnancy Pillow features an ergonomic shape, designed to provide complete support and comfort for a more restful night’s sleep during pregnancy. The 3D spacer mesh provides full breathability around the bump area and has ultra soft jersey cotton interlock throughout.
When used as a back support cushion during pregnancy or after birth, the ergonomic design follows the natural contours of a Mums back.
Super supportive
Our Pregnancy Pillow is the next step up from a traditional pregnancy pillow. Rather than a traditional sausage-shaped construction, ours features a central 3D spacer mesh panel that follows the natural shape of an expectant Mum. The top and bottom of the pillow are curved to support the head, hips, knees and ankles in all the right places.
If used regularly from the start of the second trimester, pregnancy pillows can encourage baby to naturally get into the optimum position for birth.
For Mum and baby
The Breathe Pregnancy Pillow can also be used beyond pregnancy to provide support during the feeding process. Added support during feeding can be particularly beneficial to C-Section Mums and can take painful pressure of their stomachs and backs.
The contoured shape of the Breathe Pregnancy Pillow makes an excellent back support cushion beyond the maternity stage and feeding baby. Our pillow can also be used to help support baby during tummy time, helping baby develop strong neck and shoulder muscles and promote motor skills.
Dimensions
43cm x 116cm
Care Instructions
Cover: Can be removed and machine washed at 40 degrees on a gentle wash and tumble dried on low heat. Do not bleach, iron or dry clean.
Inner: Can be washed on 30 degree gentle wash and tumble dried on a low heat. Reshape whilst damp. Do not bleach, iron or dry clean.
Materials
Cover: Mesh – 100& Polyester, Cover – 100% Cotton
Inner: 100% Polyester
Size Guide
Clothing Prem to 18 Months
Size | Age Guide | Weight | Height |
---|---|---|---|
Premature | Premature or Small Newborn | Up to 4Kg | Up to 55cm |
Newborn | 0-3 months | 4-6Kg | Up to 62cm |
3 Month | 3-6 months | 6-8Kg | Up to 68cm |
6 Month | 6-12 Month | 8-10Kg | Up to 76cm |
12 Month | 12-18 Month | 10-12Kg | Up to 84cm |
18 Month | 18-24 Month | 12-14Kg | Up to 92cm |
Clothing 2 to 6 Years
Size | Age Guide | Height | Chest | Waist | Hip |
---|---|---|---|---|---|
2 Year | 2-3 Years | Up to 100cm | 56 | 51 | 58 |
3 Year | 3-4 Years | Up to 105cm | 58 | 53 | 60 |
4 Year | 4-5 Years | Up to 110cm | 60 | 55 | 62 |
5 Year | 5-6 Years | Up to 115cm | 62 | 57 | 64 |
6 Year | 6-7 Years | Up to 120cm | 64 | 59 | 66 |
Beanie Size Guide
Size | Head Circumference | Age Guide |
---|---|---|
Premature | 31-35 cm | Premature or Small Newborn |
Newborn | 35-40 cm | Newborn |
Small | 40-43 cm | 3-6 Months |
Medium | 43-47 cm | 6-18 Months |
Large | 47-52 cm | 18-3 Years |
Sunhat Size Guide
Size | Head Circumference | Age Guide |
---|---|---|
Newborn | 34-37 cm | Newborn |
Small | 37-40 cm | 3-6 Months |
Medium | 40-44 cm | 6-12 Months |
Large | 44-49 cm | 12-24 Years |
Xtra Large | 49-54 cm | 2-4 Years |

Email To A Friend
share NZ's highest-quality babywear with a friend.- Pregnancy Pillow$99.95
- Natural Curve Nursing Pillow$169.99
- Body Pillow$99.95
- Natural Curve Nursing Pillow$169.99
- Cot Foam Pillow$23.99