The skin of babies and young children is sensitive. Our products are designed by parents for children, to protect sensitive young skin.
That's why we've chosen a selection of natural and organic ingredients for our products that are safe, certified and the highest quality. We’ve worked with New Zealand’s leading cosmetics chemists to develop products that we trust to protect the sensitive skin of our young children.
We use organisc ingredients whenever possible aswe believe organic is that best qay to protect sensitive skin. No parabens, sulphates or nasty chemicals like that in our products.
The skin of babies and young children is 20% to 30% thinner than an adult's skin. This means that the skin’s ability to act as barrier is reduced, making the skin less resistant, especially sensitive to chemical, physical and microbial influences, prone to drying out, and more sensitive to UV. As specialists in young skin, we are committed to having the best products for babies and young children
All in on New Zealand
We’re proud kiwis. New Zealand and New Zealanders have shaped who we are - beauty, diversity, natural, friendly and fun. We want to instil these values in our products, while supporting our communities and promoting sustainability through our business. Our products are manufactured in New Zealand by the country's leading cosmetic chemists and made in accordance with New Zealand’s world-leading, trusted regulatory regime guaranteeing safety and quality.