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Dimples

Natural materials, gorgeous designs, made in New Zealand

Comfortable, practical, beautiful…there’s a reason Dimples is a classic New Zealand babywear brand. Originally designed by a mother for her own babies, our clothing and accessories are still made and hand-embroidered here in New Zealand. We’re committed to using only the finest materials – including pure cotton and soft New Zealand merino wool – so our clothes and blankets are gentle, warm and wearable for your precious little ones.

Merino

Even with all of the incredible man-made discoveries and advancements, when it comes to your baby, often it’s still best to start with nature. Merino wool truly is nature’s miracle – its warm, soft breathable fibres will keep your baby comfortable and safe.

Dimples’ premium merino is sourced from New Zealand’s finest sheep stations – a truly renewable, natural fibre.

Cotton

When it comes to your baby, only the best, healthiest and most comfortable fabrics will do. By switching to organic cotton clothing for your babywear you’ll keep your baby comfortable and safe, while protecting their delicate skin.

Dimples today

25 years later, we’re still using the highest-quality soft, warm New Zealand merino and pure organic cotton to make our wide range of baby clothing, blankets, and accessories. Although babywear is still our focus, we also make a range of beautiful organic baby skincare products.

We’re still committed to creating 100% New Zealand-made baby products, using the best fabrics available, to make sure your baby is warm, safe, and comfortable in those precious first years of life.

Dimples’ high-quality products and fantastic service have helped us build a loyal following.