Comfort Never Looked So Good
A good bra should never compromise on comfort and fit.
Unfortunately, too often these qualities are overlooked in favor of more trend and style, or what we like to call “fast fashion” which results in countless bras being discarded after just a few wears. Knowing women are wasting their money and walking around in ill-fitted bras that end up in our landfills after a few wears, drives our passion with ensuring the right fit, every time.
Early on, we mastered the craft of fitting pregnant and breastfeeding women who needed comfort the most, especially as their bodies change. Through many prototypes and body types, we applied real testimonies and global learnings to create bras that provide support and hug the body. Not only does this lead to a better fit and overall experience, higher satisfaction and fewer returns, but ultimately, it helps our consumers wear their bras longer, and helps us keep unused bras out of our landfills and reducing our environmental impact.