proudly nz made
cart Shopping Cart You have (0) items


About Us

Dimples by Jane Anne was founded in 1992 by Jane Anne McAllister. What first started as a hobby by making clothes for her own children soon progressed into an irresistible range of Baby Clothes recognised throughout New Zealand. With over 43 years’ experience in motherhood and 23 Grandchildren, perhaps there could be no better qualified person to know exactly what modern day mothers need in a garment.

Dimples use only the highest quality Merino, Cotton and Silk fabrics manufactured in New Zealand. Quality materials are vital in ensuring your baby is warm, safe and comfortable for the first years of life. We have also introduced Dimples Organic Skincare to ensure a diversified range of Baby product which is all 100% New Zealand made.

Dimples celebrates being in business for 25 years with product ranges forever expanding due to the needs of its loyal customers. Dimples, is now stocked in Australia, Japan, Hong Kong, Germany and China. The evolving Dimples collections feature classic shapes, pure colours and four unique hand embroidered designs (the trademark of Dimples by Jane Anne), the most iconically recognised one being the Dimples Bee.

Dimples by Jane Anne retain a firm grasp of its core values, identity and philosophy. By being New Zealand Made we are doing what we can to preserve our country, we constantly are committed to supplying impeccably designed products that are of the finest quality.

Click here to read more about Dimples History

Click here to read the article called " A life with 14 children" by Jane McAllister.


Enter your email to sign up for discounts, special offers, news & new arrivals
Our customers are very important to us. Dimples are dedicated to providing our customers with a superior level of service. 

We are always delighted to hear from you, whether it be feedback on a particularly satisfactory experience or if our service levels or goods have not exceeded your expectations.

Email us at

For personal customer assistance : 09 523 4161
Week days 10am - 5pm

For wholesale enquiries : 09 360 2000


14 Kent Street
Phone 09 523 4161

Open 7 Days
Mon - Friday 10am - 5pm
Saturday 10am - 5pm
Sunday 10am - 4pm